“Čovek je od prirode političko biće“ [1] Aristotel U lepezi savremenih interdisciplina koje imaju prefiks „neuro“ od skora se pojavilo novo istraživačko polje i nova metoda za istraživanje političkog tržišta poznata pod imenom neuropolitika (engleski neuropolitics; ruski нейрополитика), politički neuromarketing (engleski political neuromarketing; ruski политически нейромаркетинг) ili politička neuronauka (engleski political neuroscience, ruski политическая нейробиология)....

Svjetski rast Internet prodaje iznosi oko 15% godišnje[1]. Impresivan rast koji otvara privlačne mogućnosti za sve ambiciozne poduzetnike. Nema dvojbi o našoj povezanosti s kupcem. Ono što nudimo njemu je potrebno, a mi smo se pobrinuli da tu potrebu zadovoljimo kvalitetom i svim ostalim detaljima koji će kupčevu odluku učvrstiti i ubrzati. No, je li...

With the growing ability to capture more data on what consumers do than ever before, it comes as no surprise that Big Data has received a lot of attention. But what has been missing from these discussions is the meaning of the data gathered. Traditional market research focuses on what consumers say. While observational, ethnographic,...

The call is aiming at bringing together Universities and/or researcher companies across the globe to innovate solutions to accelerate new scientific findings in neuromarketing and neuroscience, new patents where we’ll jointly gather and publish our research in various scientific publications/journals and working together on collaborative projects of mutual interests. Closing date: November 20th, 2019. Do...

Prvi put sam prije nekoliko godina, čitajući članak o neuromarketingu, naišao na pitanje - je li neuromarketing etičan? Razmišljajući o tom intrigantnom problemu postavio sam si pitanje: Je li sjekira oruđe ili oružje? Siguran sam da bismo se, bez velike rasprave, mogli složiti da sjekira istovremeno može biti i jedno i drugo. No, vratimo se...

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Will the consumers’ immersion in a world of technology impact on how they feel, think and act? Will they become better at some things and worse at others? Will the delegation of more and more of their daily tasks to gadgets and technologies change them in a material way? Will marketers need to adjust their...

You have to turn on the lights to see it: A FANUC manufacturing plant producing 23,000 computer parts each month for Tesla, Apple and other clients. The plant is fully automated and runs close to 24 hours a day, every day, going for up to 30 days without human supervision. AI is writing copy and...

So many of us love conferences, but it's easy to feel overwhelmed by so many options that are usually oriented to one field neuroscience of application. Any professional or scientific researcher visits more than 10 conferences yearly. Attending conferences is a key to a strong professional network. The lectures that we attend give us a...

U organizaciji Hrvatske Gospodarske Komore, 15. listopada s početkom u 9:00 sati, održat će se prvi forum franšiza u Kongresnom centru Forum Zagreb, na adresi: Radnička cesta 50. Namjera foruma je okupljanje poduzeća koja se bavi franšiznim poslovanjem u različitim granama gospodarstva (trgovina, posredovanje u prometu nekretninama, marketing, turizam, proizvodnja, financijski sektor, uslužne djelatnosti i...