OBJAVLJENE KNJIGE I ZNANSTVENI RADOVI S MEĐUNARODNOM RECENZIJOM
2025
- Šola, H. M., Khawaja, S., & Qureshi, F. H. (2025). Neuroscientific analysis of logo design: Implications for luxury brand marketing. Behavioral Sciences, 15(4), 502, 1-45. https://www.mdpi.com/2076-328X/15/4/502
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2025). Human-Centred Design Meets AI-driven Algorithms: Comparative Analysis of Political Campaign Branding in the Harris–Trump Presidential Campaigns. Informatics, 12(1), 30, 1-37. https://doi.org/10.3390/informatics12010030
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2025). AI and Eye Tracking Reveal Design Elements’ Impact on E-magazine Reader Engagement. Education Sciences, 15(2), 203, 1-38. https://doi.org/10.3390/educsci15020203
2024
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). AI-Powered Eye Tracking for Bias Detection in Online Course Reviews: A Udemy Case Study. Big Data and Cognitive Computing, 8(11), 144, 1–22. https://doi.org/10.3390/bdcc8110144
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners. Education Sciences, 14(9), 933, 1–25. https://doi.org/10.3390/educsci14090933
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. Behavioral Sciences, 14(8), 677, 1–28. https://doi.org/10.3390/bs14080677
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. Behavioral Sciences, Sec. Cognition, 14(2), 80, 1–27. https://doi.org/10.3390/bs14020080
2023
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2023). Eye-tracking analysis: College website visual impact on emotional responses reflected on subconscious preferences. International Journal of Advanced Computer Science and Applications, 14(1), 1–11. https://doi.org/10.14569/
IJACSA.2023.0140101
2022
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2022). The Effect of Facebook Page Design on Emotion Change and Behavioral Engagement: Neuromarketing research in higher education. COJ Robotics & Artificial Intelligence, 2(4), 000541. https://crimsonpublishers.com/cojra/fulltext/COJRA.000541.php
- Khawaja, S., Qureshi, F. H., Šola, H. M., et al. (2022). OBC Research Book. Volume 1 (pp. 89–113). Woodston: Book Printing UK Remus House. https://ijphe.co.uk/books/
- Šola, H. M., Gajdoš Kljusurić, J., & Rončević, I. (2022). The impact of bio-label on the decision-making behavior. Frontiers in Sustainable Food Systems, 6, 1002521, 1–15. https://doi.org/10.3389/fsufs.2022.1002521
- Šola, H. M., Mikac, M., & Rončević, I. (2022). Tracking unconscious responses to visual stimuli to better understand a pattern of human behavior on a Facebook page. Journal of Innovation & Knowledge, 7(1), 100166, 1–9. https://doi.org/10.1016/j.jik.2022.100166
2021
- Šola, H. M., & Zia, T. (2021). Social media and students’ choice of higher education institution. European Journal of Management and Marketing Studies, 6(4), 1-29. https://doi.org/10.46827/ejmms.v6i4.1160
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2021). Applied management post-COVID19: Implications for academic managers in private higher education, beyond crises. European Journal of Education Studies, 8(10), 1-21. https://doi.org/10.46827/ejes.v8i10.3953
- Šola, H. M., Steidl, P., Mikac, M., Qureshi, F. H., & Khawaja, S. (2021). How neuroscience-based research methodologies can deliver new insights to marketers. International Journal of Social Science and Human Research, 4(10), 1-10. https://doi.org/10.47191/ijsshr/v4-i10-41
- Šola, H. M., Qureshi, F. H., & Khawaja, S. (2021). Enhancing the motivation and learning performance in an online classroom with the use of neuromarketing. European Journal of Management and Marketing Studies, 7(1), 1–25. https://doi.org/10.46827/ejmms.v7i1.1169
2018–2017 | Knjige
Šola, H. M. (2018). Neuromarketing Armoury (Vol. 4). Neuromarketing Science and Business Association Publication Series. Amazon Kindle Direct Publishing. https://amzn.to/2ERbWj2
Šola, H. M. (2017). Neuromarketing Armoury (Vol. 4). Neuromarketing Science and Business Association Publication Series. CreateSpace Independent Publishing Platform. ISBN: 9781543261899. https://www.amazon.com/dp/1543261892
2016–2014
Šola, H. M. (2016). Marketinška oružarnica. Split: Redak. ISBN: 978-953-336-312-7. https://webknjizara.hr/proizvod/marketinska-oruzarnica-hedda-martina-sola-dr-sc/
Šola, H. M. (2015). Management changes in economic recession. Putokazi, 3(2), 1–16. Sveučilište Hercegovina.
Šola, H. M. (2015). SWOT analysis of the Republic of Croatia as an investment destination. FIP Scientific Journal of Effectus College for Law and Finance, 2(1), 79–90. https://hrcak.srce.hr/161641
Šola, H. M. (2014). Neuromarketing—science and practice. FIP Scientific Journal of Effectus College for Law and Finance, 1(1), 25–35. https://hrcak.srce.hr/155651
