You have to turn on the lights to see it: A FANUC manufacturing plant producing 23,000 computer parts each month for Tesla, Apple and other clients. The plant is fully automated and runs close to 24 hours a day, every day, going for up to 30 days without human supervision. AI is writing copy and...

So many of us love conferences, but it's easy to feel overwhelmed by so many options that are usually oriented to one field neuroscience of application. Any professional or scientific researcher visits more than 10 conferences yearly. Attending conferences is a key to a strong professional network. The lectures that we attend give us a...

U organizaciji Hrvatske Gospodarske Komore, 15. listopada s početkom u 9:00 sati, održat će se prvi forum franšiza u Kongresnom centru Forum Zagreb, na adresi: Radnička cesta 50. Namjera foruma je okupljanje poduzeća koja se bavi franšiznim poslovanjem u različitim granama gospodarstva (trgovina, posredovanje u prometu nekretninama, marketing, turizam, proizvodnja, financijski sektor, uslužne djelatnosti i...

For many years insights into consumers’ needs and wanting have been based on asking people. Well knowing that people often say one thing and do another. In that case, there has been a desire to find and make use other research methods in the marketing toolbox. Neuroscientific techniques are such new tools, and neuroscientific research...

I am sharing lunch with an ad agency executive working with one of the leading global communications groups. Does she think agency jobs will be threatened by technological developments, I ask? ‘No doubt many people will lose their job,’ she argues, ‘but as an executive strategy planner I am safe and so are all the...

Svjedoci smo vremena: tehnologija je postala dovoljno moćna i osjetljiva da može detektirati naše skrivene porive i želje, i to na pola puta između potpune svjesnosti o vlastitim stvarnim potrebama i podsvijesti koja ima svoje predodžbe o istinskom zadovoljstvu posjedovanja i korištenja ovozemaljskih dobara. Trebaju li kupci ustuknuti pred proizvodima koje oblikuje neuromarketing, s opravdanim...