Šola HM, Qureshi FH, Khawaja S. (2024). AI-Powered Eye Tracking for Bias Detection in Online Course Reviews: A Udemy Case Study. Big Data Cogn. Comput., 8, 144. DOI: https://doi.org/10.3390/bdcc8110144, pp.1-22. Available at: https://www.mdpi.com/2504-2289/8/11/144

Šola HM, Qureshi FH, Khawaja S. (2024). AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners. Education Sciences; 14(9):933. DOI: https://doi.org/10.3390/educsci14090933, pp.1-25. Available at: https://www.mdpi.com/2227-7102/14/9/933

Šola HM, Qureshi FH, Khawaja S. (2024). Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. Behavioral Sciences; 14(8):677. DOI:https://doi.org/10.3390/bs14080677  pp.1-28. Available at: https://www.mdpi.com/2076-328X/14/8/677

Šola HM, Qureshi FH, Khawaja S. (2024). Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. Behavioral Sciences; 14(2):80. DOI: https://doi.org/10.3390/bs14020080  pp.1-27. Available at: https://www.mdpi.com/2076-328X/14/2/80

Hedda Martina Šola, Fayyaz Hussain Qureshi and Sarwar Khawaja. (2023). Eye-tracking Analysis: College Website Visual Impact on Emotional Responses Reflected on Subconscious Preferences. International Journal of Advanced Computer Science and Applications (IJACSA), 14(1). DOI: http://dx.doi.org/10.14569/IJACSA.2023.0140101 pp.1-11. Available at: https://thesai.org/Publications/ViewPaper?Volume=14&Issue=1&Code=IJACSA&SerialNo=1

Hedda Martina Šola, Fayyaz Hussain Qureshi and Sarwar Khawaja. (2022). The Effect of Facebook Page Design on Emotion Change and Behavioral Engagement: Neuromarketing Research in Higher Education. COJ Rob Artificial Intel. 2(4). COJRA. 000541. DOI: 10.31031/COJRA.2022.02.000541

Khawaja, S., Qureshi, H.F., Šola, H.M. et al. (2022). OBC Research Book. Volume 1. Woodston: Book Printing UK Remus House. pp. 89-113. Available at: https://ijphe.co.uk/research-book-volume-i

Šola, H.M., Gajdoš Kljusurić, J. and Rončević, I. (2022). The impact of bio-label on the decision-making behavior. Front. Sustain. Food Syst. 6:1002521. doi: 10.3389/fsufs.2022.1002521, pp.1-15. Available at: https://www.frontiersin.org/articles/10.3389/fsufs.2022.1002521/full

Šola, H.M., Mikac, M. and Rončević, I. (2022). Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page. Journal of Innovation & Knowledge, v.7, issue.1., 100166, ISSN 2444-569X, https://doi.org/10.1016/j.jik.2022.100166. pp.1-9. Available at: https://www.sciencedirect.com/science/article/pii/S2444569X22000063

Šola, H.M., Qureshi, H.F., & Khawaja, S. (2021). Enhancing the motivation and learning performance in an online classroom with the use of Neuromarketing. European Journal of Management and Marketing Studies, v.7, issue.1., ISSN 2501-9988. ISSN (online): L-2501-9988. doi: http://dx.doi.org/10.46827/ejmms.v7i1.1169. pp.1-25. Available at: https://oapub.org/soc/index.php/EJMMS/article/view/1169/1754

Šola, H.M., Steidl, P. Mikac, M., Qureshi, H.F. and  Khawaja, S.(2021). How Neuroscience-Based Research Methodologies Can Deliver New Insights to Marketers. International Journal of Social Science and Human Research, v. 4, Issue. 10., ISSN (print) 2644-0679. ISSN (online):2644-0695. DOI:10.47191/ijsshr/V4-i00-01.pp 2963-2972. Available at: http://ijsshr.in/v4i10/41.php

Šola, H.M., Zia, T. (2021). Social media and students’ Choice of higher education institution. European Journal of Management and Marketing Studies, [S.l.], v. 6, n. 4., ISSN 25019988. DOI: http://dx.doi.org/10.46827/ejmms.v6i4.1160. pp 103-131. Available at: https://oapub.org/soc/index.php/EJMMS/article/view/1160/1746.

Šola, H.M., Qureshi, H.F. and  Khawaja, S.(2021). Applied management post-COVID19: Implications for academic managers in private higher education, beyond crises. European Journal of Education Studies, [S.l.], v. 8, n. 10., ISSN 25011111. DOI:http://dx.doi.org/10.46827/ejes.v8i10.3953. pp.292-312. Available at: https://oapub.org/edu/index.php/ejes/article/view/3953/6589.

Šola, H.M. (2018). Neuromarketing Armoury. Part of the Neuromarketing Science and Business Association Publication Series, Vol.4. Amazon Kindle Direct Publishing. ASIN: B07B6T67WH https://amzn.to/2ERbWj2

Šola, H.M. (2017). Neuromarketing Armoury. Part of the Neuromarketing Science and Business Association Publication Series, Vol.4. CreateSpace Independent Publishing Platform; 1 edition. USA. ISBN-10: 1543261892. ISBN-13: 978 1543261899. https://www.amazon.com/dp/1543261892

Šola, H.M. (2016). Marketinška Oružarnica. Izdavačka kuća Redak. Split. ISBN:978-953-336-312-7. CIP- Sveučilišna knjižnica u Splitu. https://www.webknjizara.hr/knjige/ekonomija/marketinska-oruzarnica-dr-sc-hedda-martina-sola

Šola, H.M. (2015). Management changes in economic recession. Znanstveno-stručni časopis Sveučilišta Hercegovina, Putokazi.E-IISN:2303-470X,Vol.3., No.2., pp.1-16.

Šola, H.M. (2015). SWOT analysis of the Republic of Croatia as an investment destination. FIP Scientific journal of Effectus College for Law and Finance with international peer-review.ISSN: 1849-241X. Volume 2. Issue 1., pp.79-90.
Available at: https://hrcak.srce.hr/161641

Šola, H.M. (2014). Neuromarketing-science and practice. FIP Scientific journal of Effectus College for Law and Finance with international peer-review.ISSN: 1849-241X. Volume 1. Issue 1., pp.25-35.
Available at: https://hrcak.srce.hr/155651

Gutić, D., Matković, I. (2009). Ocjenjivanje uspješnosti zaposlenih u marketingu. Marketing, Vol. 40, br. 1, pp. 53-62, UDK 339+658, ISSN 0354-3471, Ulrich ID 1788176, COBISS.SR-ID 749828

Matković, I. (2008). Model motivacije marketing menadžera kroz upravljanje troškovima marketinga. 1. međunarodna konferencija „Vallis Aurea“.Veleučilište u Požegi. Požega i DAAAM International Vienna. Austria, pp. 593-597, ISBN 978-953-98762-7-0, ISBN 978-3-901509-60-5, CIP 676016