Consumers’ attitudes and behaviors are driven by a complex set of factors, many of which operate primarily in the subconscious mindi,ii,iii. With the emergence of neuroscience-based methodologies, professional marketers now...
Consumers’ attitudes and behaviors are driven by a complex set of factors, many of which operate primarily in the subconscious mindi,ii,iii. With the emergence of neuroscience-based methodologies, professional marketers now...
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