advertising at an unconscious level
It has been scientifically proven that the average consumer is exposed to 11 million bits of information per second, while the human brain is capable of processing only 50 bits of information. Do you know how to attract the remaining 10,999,950.00 bits of information?
ACCESSING THE UNCONSCIOUS MIND OF YOUR CUSTOMERS
What is it that motivates your customers? What is it that confuses them? Do you know which advertisement has the longest perception range? Could this tomorrow be your advertisement? Do you know the price your customers are willing to pay for your product? By measuring attention, emotions (both the conscious and unconscious ones) and your customers’ deductive reasoning, we improve your advertising messages, design, product packaging, and position your brand on the market successfully.
WHAT DO WE MEASURE?
Visual perception, motivation, cognitive load, emotions, etc.
We take a representative approach to our clients (with no hidden tricks or the so-called “black boxes”). Our methodology, technology and metrics are available to the public in the form of published scientific papers.
PERMANENT COURT EXPERT WITNESS
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.
We proudly announce how ‘Institute for Neuromarketing’ has been awarded with the prestigious UK Innovation and Excellence Award as a winner of ‘MOST INNOVATIVE MARKETING OGRANISATION IN EUROPE’! Their jury committee says: ‘This is by...
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