We use science in business
AND THE PRESENT
We measure the impact of advertising at an unconscious level
Facebook, Google, Apple, Coca Cola, BMW, StarBucks and Walt Disney have not become the top brands by accident!
Did you know that more than 60,000 new products manufactured in the European Union fail only 26 weeks after they have been introduced into the market? Don’t end up being a part of this statistics!
SCIENCE IN BUSINESS
It has been scientifically proven that the average consumer is exposed to 11 million bits of information per second, while the human brain is capable of processing only 50 bits of information. Do you know how to attract the remaining 10,999,950.00 bits of information?
ACCESSING THE UNCONSCIOUS MIND OF YOUR CUSTOMERS
What is it that motivates your customers? What is it that confuses them? Do you know which advertisement has the longest perception range? Could this tomorrow be your advertisement? Do you know the price your customers are willing to pay for your product? By measuring attention, emotions (both the conscious and unconscious ones) and your customers’ deductive reasoning, we improve your advertising messages, design, product packaging, and position your brand on the market successfully.
We are constantly testing the existing methodology as the most commonly used in the field of neuromarketing, for the purpose of developing new patented solutions that will improve our clients’ business.
By applying neuroscientific and biometric methodology in advertising, you will understand your customers at the emotional and cognitive level.
WHAT DO WE MEASURE?
Visual perception, motivation, cognitive load, emotions, etc.
WHAT DO YOUR CUSTOMERS SEE?
Did you know that it has been scientifically proven (Mobile Marketing Association:2019), that it takes only 400 ms, that is 4/10 second for a human brain to feel connected or not to something, such as getting a customer fully connected to a specific advertising campaign? This is exactly why the present-day advertising cannot be taken for granted, as these brands have only half a second to get connected with their consumers!
DO YOU HAVE A SECOND?
If your customers are watching a video ad on their computer, it takes only 2-3 seconds for you to trigger an emotional reaction in them, and if they are watching an ad on their mobile phone, it takes only half a second for you to get them to do the same. Have you any idea what that means? It means that with so many different brands on the market your brand can go unnoticed. So ask yourself, are you applying the 1 second strategy? We do.
BAD ADS ARE COGNITIVELY PROCESSED VERY QUICKLY AND THEY GET FORGOTTEN EVEN MORE QUICKLY
The video ad lasting 60, 30, or 15 seconds? What do you think, which one will stand out and get noticed among these? If we establish a correlation between the latest scientific findings and business application, we will see that current brands must reduce the video ad duration from 60s to 15s or 30 seconds. It has been scientifically proven that human brain works more quickly while branding, with the cognitive process further accelerating when trying to identify the established brand names. Although all the ads reach an equal view value, the established brand names form a cognitive and emotional connection in consumers more quickly during the same observation period.
In neuromarketing, one can often hear the saying “Where the eye stops, the sale begins” (Pieters et al. :2010). The very challenge for neuromarketing researchers and experts lies precisely in understanding how to capture the attention of customers among so many different advertising campaigns on the market.
Have you ever heard the expression ‘perceptual coding’? It has been scientifically proven that the perception of products and services on the market partly depends on the stimuli to which the consumers are exposed, and partly on the way the consumers interpret them. (Foxall et al.: 2007)
The human mind may be crucial for our survival in dangerous situations, but it behaves completely different when making a purchasing decision. Gaining a better understanding of your customers and performing neuromarketing analyses will make you stay ahead in market competition.
We take a representative approach to our clients (with no hidden tricks or the so-called “black boxes”). Our methodology, technology and metrics are available to the public in the form of published scientific papers.
Neurobranding creates a synergy of all the five senses in customers. Owing to neurobranding, one can build a strong sense of empathy between your customers and your brand.
Do you know which of your ads has been the most noticed in terms of perception? We measure the following: TV, video, radio, print, and digital advertising performance.
By applying different neuromarketing methods, we can establish with precision if the companies “sell products at a price that makes them happy or that they subconsciously find unappealing”. (Griffiths, 2013).
We test product packaging, brands, graphic design.
NEUROMARKETING TO GO
We perform various neuromarketing measurements at the point of sale.
PERMANENT COURT EXPERT WITNESS
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.
Is traditional marketing dead? Is neuromarketing the future? What even is neuromarketing? Join us for an upcoming event as we discover the world of neuromarketing with expert Dr Hedda Martina Šola. You may remember that...