It has been scientifically proven that the average consumer is exposed to 11 million bits of information per second, while the human brain is capable of processing only 50 bits of information. Do you know how to attract the remaining 10,999,950.00 bits of information?
ACCESSING THE UNCONSCIOUS MIND OF YOUR CUSTOMERS
What is it that motivates your customers? What is it that confuses them? Do you know which advertisement has the longest perception range? Could this tomorrow be your advertisement? Do you know the price your customers are willing to pay for your product? By measuring attention, emotions (both the conscious and unconscious ones) and your customers’ deductive reasoning, we improve your advertising messages, design, product packaging, and position your brand on the market successfully.
WHAT DO WE MEASURE?
Visual perception, motivation, cognitive load, emotions, etc.
We take a representative approach to our clients (with no hidden tricks or the so-called “black boxes”). Our methodology, technology and metrics are available to the public in the form of published scientific papers.
PERMANENT COURT EXPERT WITNESS
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.
In recent years, higher education field has experienced increased growth of online teaching. The varied reasons for the expansion of online learning include increased accessibility, advances in communication technologies, increased demand for ‘flexible’ online or...
We are proud to announce our latest published article in top tier "Journal of Innovation and Knowledge", published by Elsevier with Q1 ranking (means the ranking among top 25% journals in the same area of...
The Institute for Neuromarketing based in Zagreb, Croatia, specializes in scientific and development research in the field of neuromarketing and consumer neuroscience has established a partnership with Oxford Business College, UK. The Oxford Business College...