Discover how to use the latest brain research to create marketing campaigns influencing your customers’ behaviour.
We’re the global leader in neuromarketing, consumer behaviour research, and intellectual property rights cases. Our clients trust us to help them grow.
We have partnered with the best colleges and Universities worldwide to provide the highest service for our clients, and our best research is published in top-tier academic journals worldwide.
THE SECRET TO ENGAGING WITH CUSTOMERS
What’s the secret to engaging with your customers? Harnessing their unconscious minds. Unlock hidden motivations and understand what drives customer decisions so you can design powerful advertising messages, product packaging, and brand positioning – all tailored to take advantage of customer interests. Measure attention span and analyse emotions (both conscious & subconscious) for deeper insight into how best to market yourself tomorrow!
EEG
EYE TRACKING
BIOMETRICS
FACIAL CODING
UX RESEARCH
VARIOUS QUESTIONNAIRES
ACHIEVE MARKETING PERFECTION WITH OUR PATENTED SOLUTIONS
Unlock unparalleled marketing brilliance with our patented solutions. Powered by the latest neuromarketing insights, we continually test and refine existing methods to ensure that you’ll get results like never before!
WHY DON’T PEOPLE ALWAYS DO WHAT THEY SAY?
Understanding these contextual influences is critical to accurately predicting future behaviours as they can significantly shape whether people’s stated preferences become a reality or not.
WHAT DO WE MEASURE?
Do you want to know what makes your marketing strategies stand out? We measure visual perception, motivation, cognitive load and emotions—the four core faculties that could take your campaign to the next level.
As they say, “Where the eye stops, a sale begins”, – meaning you need creative tactics that capture customers’ attention if you want them to purchase your product or service!
Unlock the secret of your customers’ minds! Knowing what drives their decisions can give you a decisive edge in market competition.
By understanding perceptual coding, you can unlock surprising insights into how to influence customer behaviour.
Unlock the power of data-driven insights with our representational approach to clients- all backed by scientific research on current technology and metrics in the industry!
OUR SERVICES
NEUROBRANDING
NeuroBranding provides scientifically backed data to help you create an effective branding strategy that will resonate with consumers and drive them to purchase your product
Benefits
We will find a strong emotional connection with your brand.
NEUROADVERTISING
Neuroadvertising is the future of marketing, allowing brands to tap into customers’ psychological responses and craft ads that leave an emotional mark.
Benefits
Change the way your customers think and feel about your brand.
NEUROPRICE
We can help you find the perfect price for your product that will increase revenue and satisfaction! Neuro-pricing is the cutting-edge science that can help you understand consumer behaviour and demand.
Benefits
Unleash the power of neuro-pricing. We will find the price that makes your customers happy, and they subconsciously find it unappealing!
NEURO WEBSITE & SOCIAL MEDIA TESTING
It can help you understand how to emotionally connect with your target audience and influence their behaviour. By measuring brain activity, we can show you what content resonates with users and help you create contagious content that will go viral.
Benefits
Influence people’s behaviour and create content that will go viral.
NEUROSHELF TESTING
Discover what catches your customer’s attention and makes them buy your products!
Benefits
Gain scientifically backed insights into what catches your customer’s attention.
Finally know what makes your customers buy your products.
EXPERT ASSESSMENTS IN MARKETING & IP
We are court-appointed experts ready to provide contentious and non-contentious proceedings to assess trademarks – from analysing alleged misinformation impacting consumer perception & purchase decisions as well to evaluating product features and brands through choice modelling that gauges consumers’ willingness to pay or buy based on contested features.
Benefits
Our assessments will give you the winning edge.
BLOG
Today's world presents numerous challenges for marketers, ranging from geopolitical changes to the impact of artificial intelligence on consumer behavior. One key challenge is understanding consumer preferences. Neuromarketing offers a solution by providing valuable insights...
In today's fast-paced marketplace, businesses must stay up to date with the latest marketing techniques to stay competitive. One of the most promising approaches is neuromarketing - a relatively new sector that makes use of...
Key learnings from the blog: Understand the evolving nature of branding and why it is important today to go beyond conventional methods to build strong brands. Know how you can create meaningful consumer-brand connections using...