The Institute for Neuromarketing is the only institute in the Republic of Croatia specializing in scientific and development research in the field of neuromarketing and consumer neuroscience with several key objectives, which are as follows: (1) help companies to get a better understanding of the needs and wishes of their customers through the application of neuroscientific methodology and technology. Moreover, with a day-to-day application of neuromarketing within the marketing mix (7P) at the unconscious level, you will find out what the customers think about your brand, product, advertisement, price, or design.
In addition to neuromarketing research, we also provide consulting services on how to improve your brand, product, advertisement, design or set the sales price that “makes one’s brain happy”. In addition to its application in business, our objective (2) based on the previous and future research in neuromarketing is to establish a scientific infrastructure that would be of interest to the entire system of scientific activity and higher education in the area of marketing and neuromarketing. (3) By applying the diversified neuroscientific methodology in the field of neuromarketing, our objective is to design and develop new models in science following the examples of the best international practice. We hire and work side-by-side with numerous leading scientists and international expert with a diversified research portfolio in the areas such as neuromarketing, neuroscience, marketing, economics, psychology and bioengineering. Therefore, we can undertake very demanding marketing projects and promptly respond to all the marketing challenges.
The Institute for Neuromarketing is a member of the renowned international Neuromarketing Science & Business Association (NMSBA) and applies their Code of Ethics for the application of neuroscience in business, as well as the Code of Conduct in research, published by the European Society for Opinion and Marketing Research (ESOMAR). We are subject to European Union’s General Data Protection Regulation (GDPR), and have taken all the necessary measures to protect our customers’ data.