About the Institute

The Institute for Neuromarketing is the only institute in the Republic of Croatia specializing in scientific and development research in the field of neuromarketing and consumer neuroscience with several key objectives, which are as follows: (1) help companies to get a better understanding of the needs and wishes of their customers through the application of neuroscientific methodology and technology. Moreover, with a day-to-day application of neuromarketing within the marketing mix (7P) at the unconscious level, you will find out what the customers think about your brand, product, advertisement, price, or design.

In addition to neuromarketing research, we also provide consulting services on how to improve your brand, product, advertisement, design or set the sales price that “makes one’s brain happy”. In addition to its application in business, our objective (2) based on the previous and future research in neuromarketing is to establish a scientific infrastructure that would be of interest to the entire system of scientific activity and higher education in the area of marketing and neuromarketing. (3) By applying the diversified neuroscientific methodology in the field of neuromarketing, our objective is to design and develop new models in science following the examples of the best international practice. We hire and work side-by-side with numerous leading scientists and international expert with a diversified research portfolio in the areas such as neuromarketing, neuroscience, marketing, economics, psychology and bioengineering. Therefore, we can undertake very demanding marketing projects and promptly respond to all the marketing challenges.

The Institute for Neuromarketing is a member of the renowned international Neuromarketing Science & Business Association (NMSBA) and applies their Code of Ethics for the application of neuroscience in business, as well as the Code of Conduct in research, published by the European Society for Opinion and Marketing Research (ESOMAR). We are subject to European Union’s General Data Protection Regulation (GDPR), and have taken all the necessary measures to protect our customers’ data.

Organizational structure of the Institute:

  • Governing council
  • Director

The Governing Council performs the following tasks: adopts the Institute’s work and development programs, supervises their implementation, decides on the financial plan and the annual account, proposes change of activities to the Founder, submits proposals and opinions on specific issues to the Founder, takes decisions and performs other tasks determined by law, the Instrument of Incorporation or the Articles of Association. The Governing Council consists of three members, namely the Chairman and two members. The members of the Governing Council are appointed for a term of two years.

The Director of the Institute organizes and directs the business, represents and acts on behalf of the Institute, and is responsible for the legality of work of the Institute. The Director of the Institute for neuromarketing is appointed for a term of four years.

We specialize in

Institut za neuromarketing
NEUROMARKETING IN BUSINESS
SCIENTIFIC RESEARCH IN NEUROMARKETING
Sudska vještačenja
PERMANENT COURT EXPERT WITNESS

ONLINE NEUROMARKETING

We measure attention, cognition and emotions at an unconscious level using Eye Tracking and biometric methodologies (Galvanic Skin Response and Heart Rate).

NEUROPRICE

We use EEG-based biometrics to determine the price the customer is willing to pay for your product.

NEUROADVERTISING

We measure the perception of your print, digital, internet and TV advertising campaigns, using combined neuromarketing methodology.

NEURODESIGN

We successfully test product packaging, graphic design, social media and digital marketing visuals.

NEUROMARKETING ON THE GO

Using neuromarketing research we will help you find out which is the best place for you to display your product. It is the place that attracts the most attraction.

PERMANENT COURT EXPERT WITNESS

Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.

What is it that makes us unique? Our work, our passion and our scientists.

Doc.dr.sc. Hedda Martina Šola

Doc.Dr. Hedda Martina Sola
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Director of the Institute

Dr. Peter-Steidl

Dr. Peter Steidl
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Neuroscience Associate

prof.dr.sc. Antonija Krtalić

Prof.Dr. Antonija Krtalic
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Member of the Governing Council

izv.prof.dr.sc. Ivan Matković

Prof.Dr. Ivan Matkovic
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Member of the Governing Council

Milenko Striža, dr.med.neurology

Milenko Strizak, dr.med.
neurology spec. EEG subspec.

EEG Resarch Advisor

Doc.dr.sc. Hedda Martina Šola

Doc.Dr. Hedda Martina Sola

Director of the Institute

Dr. Peter-Steidl

Dr. Peter Steidl

Neuroscience Associate

prof.dr.sc. Antonija Krtalić

Prof.Dr. Antonija Krtalic

Member of the Governing Council

izv.prof.dr.sc. Ivan Matković

Prof.Dr. Ivan Matkovic

Member of the Governing Council

Milenko Striža, dr.med.neurology

Milenko Strizak, dr.med.
neurology spec. EEG subspec.

EEG Resarch Advisor

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