About the Institute

The Institute for Neuromarketing and Intellectual Property is the leading authority in Southeastern Europe regarding understanding how the human brain responds to marketing stimuli. Our multidisciplinary research approach provides our clients with a deeper understanding of customer behavior, allowing them to engage their customers at both cognitive and noncognitive levels emotionally.

Our team of professional experts are true pioneers when it comes to the latest in neuromarketing, enabling companies to engage their customers and create extraordinary success. Our suite of solutions includes specializations in neuroadvertising, neurobranding, testing neurowebsites for optimal performance along with social media – all designed around neuropricing models that have been proven to work on a subliminal scientific level!

Our technology illuminates how customers think, feel, behave and make choices from retail up through travel industries – enabling businesses across all sectors the opportunity for success in an ever-evolving marketplace.

The Institute for Neuromarketing and Intellectual Property is a distinguished expert in marketing and intellectual property rights, earning its well-deserved recognition from Zagreb County Court (EU) through appointment as court experts. Operating at both contentious and non-contentious proceedings throughout Europe, we specialize in brand assessment with an emphasis on violations related to IP issues. Our wide selection of services can be found here.

Our partnership with esteemed colleges and universities around the globe assures that clients receive top-notch service. We invest in synergistic cooperation, knowledge exchange, science, and technology to produce results guaranteeing quality for our research. Our hard work paid off – these findings are published in respected scientific journals worldwide alongside collaborations formed by prominent academic institutions! (Our recently published research articles here). Some of our partnered Universities and Colleges are: Oxford Business College (UK), The University of Prešov, the Faculty of Management (Slovakia), The Moscow Institute of Psychoanalysis (Russia), Swiss International School (Geneva), Università di Foggia (Italy), and many others.

Our organisation has graciously been acknowledged for our work in recent years, earning the title of Best Neurobranding & Neuromarketing Research Institution in 2023!“ (Acquistion International, Research & Development Awards, Global Media, London, UK); “Best Neuromarketing & Consumer Behaviour Research Institute-Croatia” from European Enterprise Awards (2022) and being named “Most Innovative Organisation in Europe” by Corporate Live Wire’s Innovation and Excellence Award (2021). We take great pride in respecting world standards through relentless effort.

Achieving top-notch results for our clients requires a vast array of expert minds – something that we have achieved through the successful recruitment and retention of multi-disciplinary professionals. Our team is also constantly on the lookout for emerging neuromarketing software, testing them thoroughly to guarantee accuracy in all measurement process operations with only state-of-the-art equipment employed. Instead of investing resources into generic research options widely available elsewhere, our custom-tailored services are committed to meeting your company’s strategic objectives from every angle possible – both bottom-up and top-down approaches!

We employ cutting-edge technology that has been used and accepted by esteemed universities such as Harvard, Stanford & Yale. Our broad scope of services, including Eye Tracking (mobile/static) GSR monitoring, BPM analysis, EEG recording and various cognitive testing, provide an extensive overview of customer behaviour – allowing us to pinpoint effective strategies to maximise brand positioning while saving on advertising costs and product development expenses.

Our media and television presence has made us interlocutors in the global conversation. Stay up-to-date by reading our latest press releases, available here for your convenience. Explore recent developments to get a better understanding of how we’re creating meaningful impact around the world!

By leveraging the latest technologies, our Institute can provide data-driven insights into how consumers think, feel, and act when making purchasing decisions.

Our Institute for Neuromarketing and Intellectual Property is here to provide invaluable assistance in creating an emotional bond between your brand and customers. Our scientifically backed methods, plus modern neuromarketing technologies, can help you develop a long-lasting competitive advantage on the market that will stand out from other players! Unlock these potentials with us today – explore what such advanced strategies have in store for achieving success together.

Unlock the key to customer engagement with Institute for Neuromarketing and Intellectual Property’s cutting-edge research solutions. Get an in-depth look into customers’ behavior and preferences, allowing your company to make informed decisions that lead to successful results. Utilizing our tailored approaches, you will be empowered with data essential for driving sales and increasing satisfaction – helping grow your business sustainably without compromising on quality or service. Reach out today and let us help catapult success!

The organizational structure of the Institute:

  • Governing council
  • Director General

A three-member Governing Council manages the Institute, all appointed for four-year terms. Consisting of the Chairman and two other members, they are responsible for upholding its work & development programs, deciding on financial plans, annual accounts, and proposing changes to the Founder.

The Director General directs business operations and represents and acts on behalf of the institution per prescribed regulations established by law, Instrument incorporation & Articles Institution documents. The Director General is appointed for a mandate period of four years.

We’re excited to embark on this collaborative journey with you and look forward to achieving great success together!

We specialize in

NEUROBRANDINGThe Future of Marketing!

Now more than ever, brands must engage consumers in meaningful and memorable ways. Neurobranding offers a scientifically-backed solution for creating an emotional bond with your target customers that will resonate long after the moment has passed. Let us help you break through the noise to build relationships of lasting value!

NEUROPRICINGThe science of pricing

Discover the “happy price” that gets your customers excited with neuromarketing research! Our advanced neuroscience tools help you tap into customer behavior and identify their ideal prices for maximum satisfaction. Unlock a new level of successful sales strategies thanks to cutting-edge science today.

NEUROADVERTISINGGet a higher ROI with Neuroadvertising!

Leave no stone unturned in understanding visual attention, arousal, motivation, and cognitive load – all factors contributing to a higher ROI for you! With our rigorous research methods analyzing memory and perception change from exposed stimuli, it’s time to capitalize on this valuable opportunity that will drive growth for your business.

NEUROWEBSITE & SOCIAL MEDIAGet insights that no one else can provide

Don’t just design sites for clients that look good – make sure their messaging is as persuasive as possible! With Neuromarketing and AI-driven strategies, you can unlock a treasure trove of consumer insights to see peoples’ real reactions toward your brand. So why miss out on this invaluable opportunity? Unlock new levels of engagement today with neuromarketing data.

NEUROSHELF TESTINGCapture the attention of shoppers and make your products shine on retail shelves!

Unveiling your customers’ shelf intuition is key to understanding why products are arranged the way they are on store shelves. Standard benefits: Gain a competitive edge by understanding how people shop. Make your products easier to find and buy. Emotional benefits: Bring your customers’ unconscious desires to light. Help them find what they need quickly and easily.

EXPERT ASSESSMENTS IN MARKETING & IPGet insights into brand assessment, IP violations, and more

The Institute for Neuromarketing and Intellectual Property is trusted to join legal proceedings as court-appointed experts. Our assessments offer invaluable insight into brand assessment, IP violations, and other issues relevant to contentious or non-contentious cases throughout the European Union – making us indispensable in today’s competitive market!

WORK, PASSION, AND SCIENTISTS: WHAT SETS US APART?

Hedda-Martina-Šola-web

Director General of the Instutute

Dr. Peter-Steidl

Dr. Peter Steidl

Neuroscience Associate

prof.dr.sc. Antonija Krtalić

Prof.Dr. Antonija Krtalić

Research Associate

izv.prof.dr.sc. Ivan Matković

Member of the Governing Council

Aljoša Šestanović__

Member of the Governing Council

Hedda-Martina-Šola-web

Director General of the Instutute

Dr. Peter-Steidl

Dr. Peter Steidl

Neuroscience Associate

prof.dr.sc. Antonija Krtalić

Prof.Dr. Antonija Krtalić

Research Associate

izv.prof.dr.sc. Ivan Matković

Member of the Governing Council

Aljoša Šestanović__

Member of the Governing Council