EXPERT WITNESS SERVICES IN MARKETING AND INTELLECTUAL PROPERTY
The Institute for Neuromarketing and Intellectual Property provides expert findings, opinions, and valuations in matters that require an interdisciplinary understanding of marketing, markets, consumer behavior, brands, and intellectual property law. This is a field in which legal and business issues often cannot be properly assessed without a simultaneous understanding of market logic, the economic value of intangible assets, and the actual effects of specific business and communication decisions.
Particular emphasis is placed on the financial and economic valuation of intellectual property rights, especially in matters where it is necessary to determine the market value of rights, the value of compensation, the basis for licensing, the economic consequences of infringement, or the financial effects of unauthorized use of intangible assets. An equally important segment of the Institute’s work consists of out-of-court expert valuations, which in practice often serve as a key foundation for negotiations, licensing arrangements, business decisions, preventive legal protection, settlement preparation, and other situations in which the market and financial dimensions of a matter must be assessed in a timely and professional manner.
Such valuations and expert opinions are relevant in judicial and out-of-court proceedings, arbitration, business transactions, licensing, corporate restructuring, damage assessment, and other situations in which a well-argued, methodologically grounded, and professionally structured opinion is required.
By decision of the Ministry of Justice, Public Administration and Digital Transformation of the Republic of Croatia, the Institute for Neuromarketing and Intellectual Property has been appointed as a permanent court expert in the fields of marketing and intellectual property.
OUR SERVICES
EXPERT WITNESS SERVICES IN MARKETING AND INTELLECTUAL PROPERTY
In the field of marketing, the Institute prepares expert findings, opinions, and valuations in matters where it is necessary to assess market conduct, the commercial effects of marketing activities, brand value, or the effects of communication on consumer perception and behavior.
The scope of services includes:
- assessment of a brand’s market position and market recognition;
- valuation of brand value in business, contractual, and disputed contexts;
- analysis of marketing strategies, communication activities, and market positioning;
- expert assessment of the use of names, slogans, visual identity, and other elements of brand communication in a market context;
- evaluation of the market effects of misleading, unclear, or comparative marketing messages;
- analysis of reputational and market damage resulting from marketing conduct or harm to business reputation;
- out-of-court expert valuations for negotiations, business decisions, internal analyses, and the preparation of legal strategy;
- expert opinions in matters involving distribution, franchise models, market differentiation, and the value of intangible market assets.
EXPERT WITNESS SERVICES IN INTELLECTUAL PROPERTY
In the field of intellectual property, the Institute is particularly focused on the financial and economic valuation of intellectual property rights, as the financial value of such rights often represents the central issue in disputes, licensing relationships, transfers of rights, commercialization, damages, and business decision-making. In addition to court-related expert work, a significant part of the Institute’s practice also relates to out-of-court valuations, especially where it is necessary to determine the value of rights in a timely manner, assess the economic justification for protection, prepare a licensing model, define a negotiation position, or prevent further disputes and financial losses.
The scope of services includes:
- financial and economic valuation of trademarks;
- financial and economic valuation of patents and utility models;
- financial and economic valuation of industrial designs;
- financial and economic valuation of copyright and related rights;
- valuation of licenses, licensing fees, and royalty models;
- valuation of intellectual property portfolios;
- assessment of economic damage resulting from infringement of intellectual property rights;
- expert analysis of benefits derived from unauthorized use of intellectual property rights;
- out-of-court valuations for negotiations, licensing, commercialization, transactions, and preventive legal protection;
- expert opinions in matters involving transfer of rights, market exploitation, and management of intangible assets;
- expert support for judicial, arbitral, tax, insolvency, and negotiation proceedings.
METHODOLOGICAL APPROACH
Each matter requires an individual approach, taking into account the legal nature of the issue, the type of rights involved, the market context, the available documentation, and the purpose of the valuation or expert opinion itself. The Institute approaches every matter analytically, with methodological precision and interdisciplinarity, combining market understanding, financial analysis, and expert knowledge in the fields of marketing and intellectual property.
Through expert witness services and professional valuation, you can secure a well-reasoned and methodologically grounded document that provides a reliable basis for legal, business, and strategic decision-making. Such a document can play a crucial role in negotiations, risk assessment, protection of rights, proof of damages, and decisions with significant financial and legal consequences.
REQUEST AN EXPERT VALUATION OR OPINION
If you require an expert opinion in the fields of marketing, brand value, or the financial and economic valuation of intellectual property rights, including both court-related and out-of-court valuations, the Institute is available for an initial assessment of the matter and for determining the appropriate expert approach.
For inquiries or to discuss a potential engagement, please contact us with a brief description of the matter, and the Institute will propose the appropriate framework for further action in accordance with the nature of the specific case.