EXPERT ASSESSMENTS IN MARKETING & IP
By engaging registered expert witnesses in marketing and IP rights cases, companies are ensured to get the best out of their legal strategies. Our experts provide contentious and non-contentious proceedings to assess trademarks – from analysing alleged misinformation that impacts consumer perception & purchase decisions to evaluating product features and brands through choice modelling that gauges consumers’ willingness to pay or buy based on contested features. Companies can also benefit from our brand valuation services and international contributions involving global markets, which are critical components helping them stay ahead of legal risks while maximising returns.
For companies looking for reliable assistance with marketing and IP rights cases, here are some key benefits of engaging our expert witness:
- Increased Visibility – Through our neuromarketing research, we can help you increase visibility by ensuring that your product is placed in the best possible location on store shelves.
- Our experts will comprehensively analyse alleged misinformation affecting consumer perception & purchase decisions. Additionally, they’ll evaluate product features and brands through choice modelling that gauges consumers’ willingness to pay or buy based on contested features.
- Our team of experts can provide valuable advice on brand valuation and international contributions involving global markets – thus helping companies stay ahead of any potential legal risks while increasing their returns.
- We understand the importance of time when dealing with such cases, so our dedicated team is committed to providing timely results that help companies make informed decisions quickly.
- We guarantee the quality of our services, offering our clients customised solutions tailored to their needs; we will take into account any specific details your company might have to assist you in the best way possible.
- We ensure a secure process throughout all stages – including data collection, storage and analysis – by utilising digital tools and technologies that comply with GDPR standards.
Choosing registered expert witnesses for marketing and IP rights cases is an invaluable decision for any company looking for reliable assistance and expertise in these matters. By entrusting us with your case, you can be sure that you will receive high-quality services delivered within time frames tailored to your needs; this way, you can rest assured knowing that all aspects have been taken into consideration to provide you with the most accurate results possible.
Businesses place massive value on their Intellectual Property (IP), which is why protecting it with the proper legal framework and understanding potential violations are essential. Whether you need to register a trademark, defend against copyright infringement or protect industrial design – we take care of all your IP needs, from patents covering inventions and audiovisual works to protection and violation of intellectual property rights.
The Institute for Neuromarketing has been appointed court experts by the Zagreb County Court, granting us authority to provide expert assessments in any proceedings related to marketing and intellectual property in the EU. We are also available permanently with consulting services that can further equip our clients with tangible expertise.
EXPERT ASSESSMENTS IN MARKETING
- 7Ps MARKETING MIX
(product, distribution, price, promotion, people, processes, proofs)
- MARKET POSITION to THE COMPETITION (monopoly, duopoly, oligopoly)
- MARKETING STRATEGIES (corporate, business, functional)
- MARKETING PLANS
- STRATEGIC MARKETING
- MARKET COMMUNICATIONS
- PUBLIC RELATIONS
- BRAND EVALUATION
EXPERT ASSESSMENTS IN COPYRIGHT & IP
- COPYRIGHT AND RELATED RIGHTS
- INDUSTRIAL DESIGN
- PROTECTION AND VIOLATION OF INTELLECTUAL PROPERTY RIGHTS
- AUDIOVISUAL WORKS
What You Will Get:
- Unlock the competitive advantages of today’s markets by gaining valuable insights with expert assessments into your company’s 7Ps marketing mix, market position relative to competitors and more.
- Effectively execute strategic plans through informed decisions about business strategies, functional areas and brand evaluation.
- Maximise efficiency in all aspects, from pricing models to public relations, for optimal performance across every part of communication within each targeted segment – giving you a winning edge!
- Safeguard your creativity with copyright and patent protections!
- Protect yourself against trademark theft, industrial design infringement, and audiovisual piracy.
- Don’t let anyone steal the fruits of your ingenuity – ensure you receive credit for every original thought by defending your intellectual property rights.