Institute for Neuromarketing cares about people and therefore makes sure:

(1)    To only use non-invasive measuring tools
(2)    To fully inform participants, researchers, and clients on the purpose of the research
(3)    To anonymously collect participants data and to preserve their anonymity
(4)    To solely engage in research activities having an ethical overall objective

For any question or feedback or report on Institute for Neuromarketing code of conduct & ethics, please contact us at

Institute for Neuromarketing is member of the Neuromarketing Science & Business Association (NMSBA) and follows the NMSBA Code of Ethics for the Application of Neuroscience in Business, as well as the research code of conduct of the European Society for Opinion and Market Research (ESOMAR).




Adoption of this code is a condition of membership to the NMSBA. The code may be revised from time to time to ensure that it adequately reflects the highest ethical standards for the neuromarketing research industry.
The NMSBA code accepts the principles enshrined in the ICC/ESOMAR research code of conduct.




a. Neuromarketing researchers shall comply with the highest research standards enforced in their respective countries and use accepted scientific principles.
b. Neuromarketing Researchers shall not act in any way that could negatively impact the reputation and the integrity of the Neuromarketing research profession.
c. Neuromarketing findings shall be delivered to clients without exaggerating or misrepresenting the neuromarketing insights beyond what is scientifically accepted.




a. Neuromarketing researchers shall take all reasonable precautions to ensure that participants are in no way harmed or stressed as a result of their involvement in a Neuromarketing research project.
b. Neuromarketing researchers shall not deceive participants or exploit their lack of knowledge of neuroscience.
c. No sales offer shall be made to a participant as a direct result of his/her involvement in a project.
d. Neuromarketing researchers shall be honest about their skills and experience.




a. Concerns or critics about publicly known neuromarketing projects shall be first presented to the attention of the NMSBA before they are shared widely.
b. Neuromarketing researchers involved in functional brain imaging shall disclose a protocol for dealing with incidental findings.




a. Participation in a Neuromarketing research project shall always be entirely voluntary.
b. Neuromarketing researchers shall maintain a public website describing their services and the credentials of their core team members as well as post a physical address where officers of the company can be contacted.
c. Neuromarketing researchers shall allow their clients to audit the process by which neuromarketing insights are collected and processed.
d. Neuromarketing researchers shall ensure that Neuromarketing research projects are created, delivered and documented with transparency and reported with as many details as the clients would require to understand the scope and relevance of the project.




a. Neuromarketing researchers shall explain the tools they use to participants in layman terms.
b. Before providing consent, participants in Neuromarketing research shall explicitly express their understanding of the protocols as well as the general objectives of the study.
c. Participants shall be fully informed about the project before any Neuromarketing technique can be used to collect their neuromarketing insights.
d. Once a Neuromarketing study has commenced, participants shall be free to withdraw.




a. Neuromarketing researchers shall ensure that participants are made aware of the purpose of collecting insights.
b. Neuromarketing researchers shall have a privacy policy which is readily accessible to participants from whom they collect insights.
c. The identity of participants will not be revealed to the client without explicit consent.
d. Personal information collected shall be collected for specified Neuromarketing research purposes and not used for any other purpose.
e. Personal information may not be kept longer than is required for the purpose of the neuromarketing project.
f. Neuromarketing researchers shall ensure that adequate security measures are used to protect access to the insights collected during any project.
g. The Neuromarketing research data itself, including eye tracking, biometrics, facial coding and brain scans and brain data shall remain the property of the research company and will not be shared.




a. Participants to any neuromarketing research project shall confirm that they are not obligated to participate in the project.
b. Participants to any neuromarketing research project shall be able to withdraw from the research at any time.
c. Participants to any neuromarketing research project shall be guaranteed that their personal data is not made available to others.
d. Participants to any neuromarketing research project shall be guaranteed that the insights will be deleted or modified upon request.
e. Particular care shall be taken to maintain the data protection rights of participants when personal data is transferred from the country in which they are collected to another country. When data processing is conducted in another country, the data protection principles of this Code must be respected.




Neuromarketing studies involving participants less than 18 years of age shall only take place with the informed consent of the participant’s parents.




Neuromarketing Researchers shall disclose prior to work commencing, when any part of the project is to be subcontracted outside the neuromarketing researchers’ own organization (including the use of any outside consultants).




When results of a project are publicly shared, neuromarketing researchers shall clearly articulate which part of the report represents interpretation of the data vs. which part of the data represent the key findings. Neuromarketing researchers shall not associate their names to a Neuromarketing research project unless they have actively participated in the project and are able to defend the findings




Neuromarketing researchers shall commit that they will apply this code and ensure their own clients and other parties will comply with its requirements. Failure to do so will result in the termination of their membership.




a. Neuromarketing researchers and their clients shall acknowledge that they know the code and also respect other self-regulatory guidelines that are relevant to a particular region or project; The Code is applicable for all involved in a Neuromarketing project.
b. The NMSBA Members shall show their acceptance of the code, by publishing the code on their website or by publishing a link to


Privacy Statement. This Privacy Statement describes the type of personal details collected by Institute for Neuromarketing and/or its subsidiaries, for which purposes this is done and how the personal details are used, consulted, disclosed or otherwise processed and protected.
In this Privacy Statement, “personal details” is understood to mean all information or pieces of information on the basis of which you can be identified, including but not limited to your name, address, e-mail address and telephone number.

Applicability. This Privacy Statement applies to all personal details collected by Institute for Neuromarketing during interactions between you and Institute for Neuromarketing in connection with the services it offers, including but not limited to all offline and online data collections of all personal details.

Your consent. Institute for Neuromarketing will only collect, use, consult, disclose or otherwise process personal details in accordance with the applicable legislation and regulations. Personal details will be processed in accordance with our privacy policy. By using our services you give us permission to process your personal details, you also declare that all of the personal details you have provided are correct.

At any time you choose, you may withdraw your consent to Institute for Neuromarketing for processing of your personal details. Withdrawal of consent does not affect the lawfulness of details already processed based on your consent prior to their withdrawal. Should you have a complaint about the processing of personal details by Institute for Neuromarketing, you have the right to submit this complaint to the supervisory authority, namely the Croatian Data Protection Authority.

Collected Information. Institute for Neuromarketing may request or receive the above information if you provide it by filling out forms or interacting with our teams via our website for the purpose of:
(1)    Receiving and sharing information;
(2)    Taking part in a competition or promotion organized by us or by one of our affiliated companies;
(3)    Applying for a job or internship
(4)    Taking part in tests and interactive experiments that we use for research purposes;

During your interactions with Institute for Neuromarketing, we may request or receive certain details from you, including but not limited to:
Your name;
Your postal address;
Your telephone number;
Your e-mail address;
Your IP address;
Your gender;
Your preferences;
Your activities on the Intitute for Neuromarketing website;

Data-processing purposes. Your details are processed for the following purposes:
(1)    To ensure that the content of our website is presented as effectively as possible for you and your computer;
(2)    To provide you with information, products or services that you request from us or in which we think you may be interested and in respect of which you have given your consent to be approached for this purpose;
(3)    Fulfilling our obligations arising from agreements between you and us;
(4)    Allowing you to make use of interactive elements of our services at any time you choose;
(5)    Keeping you informed about changes to/in our services.
(6)  Helping further research and knowledge on human behavior.
If you contact us via the Institute for Neuromarketing website or send us an e-mail, the data you send to us will be retained for as long as the nature of the contact form or content of your e-mail requires to fully answer or deal with the same. Data collected for research purposes will always be made anonymous.

Disclosure of your personal details. Your details may be disclosed or made available to (or used on behalf of) Institute for Neuromarketing or third parties in the following circumstances:
(1)    To answer your questions/respond to a request for information;
(2)    If (parts of) Institute for Neuromarketing or almost all of its assets are acquired by a third party, in which case the personal details of customers processed by Institute for Neuromarketing form part of the assets being transferred;
(4)    If we are obliged to disclose or share your personal details in order to comply with a legal obligation;
(5)    To comply with our Terms of Use and other agreements or to protect the rights, property or safety of Institute for Neuromarketing, our customers or third parties. This includes but is not limited to the exchange of information with other companies, organizations, and (enforcement) authorities in order to prevent fraud or misuse and to limit credit risks.
(6)    Uploading material onto our website

If you post unsolicited ideas, information and/or materials in the form of but not limited to text, images, sounds or software (“Material”) on this website or upload, e-mail or otherwise send such Material to Institute for Neuromarketing, Institute for Neuromarketing is fully within its rights to use, copy, distribute and/or commercially exploit this Material free of charge and without limits, and Institute for Neuromarketing is not bound by any confidentiality obligation in relation to this Material. Institute for Neuromarketing has the right to disclose your identity to third parties that claim that the material you have posted on or uploaded to our website infringes any right vested in these third parties, such as intellectual property rights or the right to privacy.

Your rights. Once you have provided us with your personal details, you have the right to request Institute for Neuromarketing to rectify or delete such personal details or to restrict the processing of your personal details. You also have the right to object to the processing of your personal details and you have the right to data portability. You may at any time object to the use of your personal details for direct marketing purposes. You may also request to view your personal details at any time. To do this, you may contact stating you name, company name (if applicable) and address. By submitting a data inspection request, you declare that you have the right to view the personal details to which you are requesting access.

Security of personal details. We take every reasonable precaution to secure and protect the personal details you provide to us. We demand the same of third parties that process or handle personal details for us.
Linked sites. Our websites may contain links to and from other websites in our partner network, advertisers, affiliated companies and other third parties. If you follow a link to one of these websites, you should be aware that these websites have their own privacy policies and that we accept no responsibility or liability whatsoever for these policies. Please read the respective policy before providing personal details to these websites.

Changes to our Privacy Statement. We reserve the right to make adjustments to this Privacy Statement. Any changes that we make to our Privacy Statement will be published on this website.

Contact. Please feel free to contact us with any questions or comments you may have, or to request information. Please send these to stating your name, company name and address. If your question needs to be answered by a member of staff that works for Institute for Neuromarketing or one of our partners outside the EEA, it is possible that the data we collect on you may have to be sent to and stored at a location outside the European Economic Area (“EEA”) .