PERMANENT COURT EXPERT WINTESS

COURT-APPOINTED EXPERT ASSESSMENT IN THE FIELD OF INTELLECTUAL PROPERTY

Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.

We perform court-appointed expert assessments in contentious and non-contentious proceedings. We also provide the consulting services of permanent court-appointed experts in the field of marketing and intellectual property.

The services we provide are the following:

01

COURT-APPOINTED EXPERT ASSESSMENT IN THE FIELD OF MARKETING

 

  • COURT-APPOINTED EXPERT ASSESSMENTS IN THE AREA OF THE 7Ps MARKETING MIX
    (product, distribution, price, promotion, people, processes, proofs)
  • MARKET POSITION IN RELATION TO THE COMPETITION (monopoly, duopoly, oligopoly)
  • MARKETING STRATEGIES (corporate, business, functional)
  • MARKETING PLANS
  • STRATEGIC MARKETING
  • MARKET COMMUNICATIONS
  • PUBLIC RELATIONS
  • BRAND EVALUATION
02

COURT-APPOINTED EXPERT ASSESSMENT IN THE FIELD OF INTELLECTUAL PROPERTY

 

  • COPYRIGHT AND RELATED RIGHTS
  • PATENTS
  • TRADEMARKS
  • INDUSTRIAL DESIGN
  • PROTECTION AND VIOLATION OF INTELLECTUAL PROPERTY RIGHTS
  • AUDIOVISUAL WORKS
NEUROBRANDING

Neurobranding creates a synergy of all the five senses in customers. Owing to neurobranding, one can build a strong sense of empathy between your customers and your brand.

NEUROADVERTISING

Do you know which of your ads has been the most noticed in terms of perception? We measure the following: TV, video, radio, print, and digital advertising performance.

NEUROPRICE

By applying different neuromarketing methods, we can establish with precision if the companies “sell products at a price that makes them happy or that they subconsciously find unappealing”. (Griffiths, 2013).

NEURODESIGN

We test product packaging, brands, graphic design.

NEUROMARKETING TO GO

We perform various neuromarketing measurements at the point of sale.

PERMANENT COURT

Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.

100
Neuromarketing
100
Science
100
Business implementation
100
PERMANENT COURT EXPERT WINTESS FOR MARKETING AND INTELLECTUAL PROPERTY CASES
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