NEUROMARKETING IN BUSINESS
The Institute for Neuromarketing is an institution that conducts scientific and development research in the area of social sciences and neuromarketing with its application within business, science and the academic community. We use the cutting-edge neuromarketing technology, hire competent scientists and experts, and actively cooperate with the leading Universities around the world. In this way, we ensure the latest scientific technology is used in practice, and multiple methods are applied in measuring, which provides a high level of precision in designing and interpretation of our research. Our goal is to help the companies and brands understand their customers at an unconscious level, as well as to predict their future behavior and the future trends of your competitors.
The services we provide are the following:
Would you like to increase the number of your followers/likes/comments on Social Media? We conduct neuromarketing and marketing research of all the social networks (Facebook, Instagram, Linkedln, Twitter, Pinterest, Google+, YouTube). We wish to find out what is it that your customers cannot see on your websites and what is it that you need to change in order for you to get as much web traffic to your website as possible? You have created a design for your marketing campaign or the cover of your new magazine, but you are not sure if it will be successful? We will give you a precise answer to this question, making some suggestive changes. In this way, you will place your advertising campaign that will generate the maximum expected results.
NEUROMARKETING TO GO
It seems like there has always been some fighting for “a place on the shelf” in marketing. However, in addition to the traditional research methods, now you have the opportunity to see for the first time what is the first thing your customers notice at the point of sale? Is your product on the right or on the wrong place? If you have trusted statistical indicators so far and achieved good results in this way, imagine what you could do if you only incorporated science into your research?! We use special (Eye tracking) glasses to measure the attention and preferences of your customers in real time, as well as the top carefully selected neuromarketing methods.
Do you know how much money your customers are willing to pay for your product? Do you have the optimal price set for your product? You think you know the answer to that question? Although there are numerous examples in this field, we will just mention Starbucks – the leading coffee house chain in the world that has generated millions of dollars in revenue by setting the optimal price for a small cup of flat white, and it is all owing to a neuromarketing research. Check out our website and find out whether the price of your products “makes your customers happy” or “puts them off”.
Do you think the packaging of your product is a “must see” and that your product has been perceived by the customers? There are numerous examples of where neuromarketing left its permanent mark in design. iPhone and Mini Cooper are just some of them. We provide the service of testing product packaging, brands, and graphic design.
Do you know which of your ads has been the most noticed in terms of perception? Why waiting for the campaign to be placed on the market and then find out the results of the campaign when you have the opportunity to find out in advance the expected campaign performance level? Right, and even before it gets placed on the market! Regardless of whether it is a digital, video, print, or indoor/outdoor advertising, we cover the measuring and analysis of all types of advertising.
PERMANENT COURT-APPOINTED EXPERT FOR MARKETING AND INTELLECTUAL PROPERTY
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.