LEADING TECHNOLOGY

At the Institute for Neuromarketing, we devote particular attention to selecting the adequate neuromarketing equipment capable of generating valid data and accurate results. Given that there are numerous neuromarketing software solutions and equipment on the market today used in different neuromarketing surveys and measurements, we have decided to use the equipment which has been widely accepted in a number of published scientific papers and used by the leading Universities around the world, such as: Harvard, Stanford, Yale, etc. We perform different measuring methods, such as: Eye Tracking (mobile and static), GSR (Galvanic Skin Response), BPM/ Heart rate (pulse), EEG, Facial Coding, and various types of questionnaires. Owing to a diversified use of different methods, we can cover very demanding research for the purpose of achieving a better brand positioning, financial savings in advertising and product development based on your customers’ wishes and requirements. We hire and cooperate with the leading scientists in the area of different social sciences, consumer neuroscience and neuromarketing, thus ensuring the authenticity, proficiency, accuracy and implementation of the required scientific methodology when producing our research. Our work is representative because the results of our selected research are published in various scientific and professional papers, thus providing a high-quality scientific and expert contribution to the neuromarketing profession.

 

EYE-TRACKING

EYE TRACKING

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Biometrijske metode

BIOMETRICS

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FACIJALNO KODIRANJE

FACIAL CODING

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UXREALITY_GLAVNA

UX RESEARCH

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Razni upitnici

VARIOUS QUESTIONNAIRES

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