FACIAL CODING

Do you know what Facial Coding means? We measure facial muscle movements through various types of emotional expressions, including the 7 basic categories of emotions, such as: happiness, anger, surprise, fear, sadness, disgust, contempt, as well as the 21 facial expressions, such as: attention, curved eyebrows, raised eyebrows, internal eyebrow lifting, closed eyes, blinking, nose wrinkling, upper lip lifting, lips pressed together, puckered lips, open mouth, etc. We also measure the 33 different face positions (face orientation). Using this technology, you can determine (in real time), how your customers feel when watching your ad, billboard, website, etc. In other words, if your customers don’t find a specific part of the video ad interesting, you can use this knowledge to change the parts of your video content in order to boost your ratings.

FACIJALNO KODIRANJE

OUR SERVICES

NEUROBRANDING

Neurobranding creates a synergy of all the five senses in customers. Owing to neurobranding, one can build a strong sense of empathy between your customers and your brand.

NEUROADVERTISING

Do you know which of your ads has been the most noticed in terms of perception? We measure the following: TV, video, radio, print, and digital advertising performance.

NEUROPRICE

By applying different neuromarketing methods, we can establish with precision if the companies “sell products at a price that makes them happy or that they subconsciously find unappealing”. (Griffiths, 2013).

NEURODESIGN

We test product packaging, brands, graphic design.

NEUROMARKETING TO GO

We perform various neuromarketing measurements at the point of sale.

PERMANENT COURT EXPERT WITNESS

Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.

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Neuromarketing
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Science
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Business implementation
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PERMANENT COURT EXPERT WINTESS FOR MARKETING AND INTELLECTUAL PROPERTY CASES
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