Do you know what Facial Coding means? We measure facial muscle movements through various types of emotional expressions, including the 7 basic categories of emotions, such as: happiness, anger, surprise, fear, sadness, disgust, contempt, as well as the 21 facial expressions, such as: attention, curved eyebrows, raised eyebrows, internal eyebrow lifting, closed eyes, blinking, nose wrinkling, upper lip lifting, lips pressed together, puckered lips, open mouth, etc. We also measure the 33 different face positions (face orientation). Using this technology, you can determine (in real time), how your customers feel when watching your ad, billboard, website, etc. In other words, if your customers don’t find a specific part of the video ad interesting, you can use this knowledge to change the parts of your video content in order to boost your ratings.
PERMANENT COURT EXPERT WITNESS
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.