Is traditional marketing dead? Is neuromarketing the future? What even is neuromarketing? Join us for an upcoming event as we discover the world of neuromarketing with expert Dr Hedda Martina Šola. You may remember that on September 10th, we posted a blog on social media looking at neuromarketing. It’s a concept that focuses on how...

With the growing ability to capture more data on what consumers do than ever before, it comes as no surprise that Big Data has received a lot of attention. But what has been missing from these discussions is the meaning of the data gathered. Traditional market research focuses on what consumers say. While observational, ethnographic,...

The call is aiming at bringing together Universities and/or researcher companies across the globe to innovate solutions to accelerate new scientific findings in neuromarketing and neuroscience, new patents where we’ll jointly gather and publish our research in various scientific publications/journals and working together on collaborative projects of mutual interests. Closing date: November 20th, 2019. Do...

A few years ago, while reading an article on neuromarketing, for the first time I came across this question – is neuromarketing ethical? While thinking about this intriguing problem, I asked myself: Is an ax a tool or a weapon? I'm sure that we could, without much discussion, agree that an ax can be both...

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Will the consumers’ immersion in a world of technology impact on how they feel, think and act? Will they become better at some things and worse at others? Will the delegation of more and more of their daily tasks to gadgets and technologies change them in a material way? Will marketers need to adjust their...

You have to turn on the lights to see it: A FANUC manufacturing plant producing 23,000 computer parts each month for Tesla, Apple and other clients. The plant is fully automated and runs close to 24 hours a day, every day, going for up to 30 days without human supervision. AI is writing copy and...

So many of us love conferences, but it's easy to feel overwhelmed by so many options that are usually oriented to one field neuroscience of application. Any professional or scientific researcher visits more than 10 conferences yearly. Attending conferences is a key to a strong professional network. The lectures that we attend give us a...

U organizaciji Hrvatske Gospodarske Komore, 15. listopada s početkom u 9:00 sati, održat će se prvi forum franšiza u Kongresnom centru Forum Zagreb, na adresi: Radnička cesta 50. Namjera foruma je okupljanje poduzeća koja se bavi franšiznim poslovanjem u različitim granama gospodarstva (trgovina, posredovanje u prometu nekretninama, marketing, turizam, proizvodnja, financijski sektor, uslužne djelatnosti i...

For many years insights into consumers’ needs and wanting have been based on asking people. Well knowing that people often say one thing and do another. In that case, there has been a desire to find and make use other research methods in the marketing toolbox. Neuroscientific techniques are such new tools, and neuroscientific research...