In recent years, higher education field has experienced increased growth of online teaching. The varied reasons for the expansion of online learning include increased accessibility, advances in communication technologies, increased demand for ‘flexible’ online or distant learning, and the need for institutions to remain competitive by offering students a variety of learning platforms ᶦ. In...
We are proud to announce our latest published article in top tier "Journal of Innovation and Knowledge", published by Elsevier with Q1 ranking (means the ranking among top 25% journals in the same area of research) in academia! For this research, we set up a joint collaboration with the prestigious University in the U.A.E. and...
The Institute for Neuromarketing based in Zagreb, Croatia, specializes in scientific and development research in the field of neuromarketing and consumer neuroscience has established a partnership with Oxford Business College, UK. The Oxford Business College said: „Our on-going partnership with Institute for Neuromarketing helps us to better understand the needs and wishes of customers (including...
Consumers’ attitudes and behaviors are driven by a complex set of factors, many of which operate primarily in the subconscious mindi,ii,iii. With the emergence of neuroscience-based methodologies, professional marketers now have viable options for exploring consumers’ minds more deeply than is possible with traditional tools like surveys and focus groups. Lately, there has been an...
The website of a college is becoming an important tool for students to gather information and make decisions about higher education. In 2005, private schools spent approximately $2,073 per new student to apprentice, making communication and recruitment efficiency a significant aim for institutions. Where do awaited students go to learn about colleges and universities? They...
Emotions play a significant role in our lives, influencing our ideas and behavior, along with reasoning, making an opinion, and developing an attitude. It has been observed that social networking activity might cause emotional and sentimental reactions. Lin and Utz used emotion self-reports to investigate the positive (joy) and negative (i.e., jealousy) emotional reactions when...
UNESCO[1] is tracking the impact of the COVID-19 global pandemic on students worldwide. At the height of the impact in May 2020, more than 1.4 billion students were affected by school closures. That 84% of all primary, secondary, and post-secondary learners. And that doesn’t even consider the volume of professional education and corporate training that...
As a neuroscience based methodology application to the study of food packaging has recently gained huge popularity (both in academia and practice) but there are still some concerns about the methods and metrics which are offered as well the interpretation of this finding. In the recent years, a noticeable increase in the use of eye-tracking...
We are happy to be a part of "First Circul-A-Bility Conference", organized by Università di Foggia from Italy where we were able to present our findings from our latest neuromarketing research by using a real-world use case on Croatian brand: Imunoalfa . As a neuroscience based methodology application to the study of food packaging has recently gained huge popularity...
We proudly announce how ‘Institute for Neuromarketing’ has been awarded with the prestigious UK Innovation and Excellence Award as a winner of ‘MOST INNOVATIVE MARKETING OGRANISATION IN EUROPE’! Their jury committee says: ‘This is by far the most important category when awarding a company for Innovation & Excellence. With such a broad range of businesses...