Key takeaways from the blog : How cultural insights can help you optimize customer journeys. The neuroscience behind cultures and consumer behavior. Establishing a clear understanding of consumer preferences across different cultures. Putting neuromarketing insights into practice for better results. An example of leveraging neuromarketing insights to optimize a brand's cross-cultural strategies. Concluding thoughts -...
Are you a marketer who wants to know how your customers interpret sensory stimuli? Learn how cutting-edge techniques such as eye tracking, virtual store environments, and EEG can help you gain insights into what catches consumers' attention and influences their decision-making, providing you with the tools needed to create more effective product packaging rather than...
Today's world presents numerous challenges for marketers, ranging from geopolitical changes to the impact of artificial intelligence on consumer behavior. One key challenge is understanding consumer preferences. Neuromarketing offers a solution by providing valuable insights into consumer preferences, enabling marketers to decode complex buying behavior and meet the growing demand for personalized experiences. Explore this...
In today's fast-paced marketplace, businesses must stay up to date with the latest marketing techniques to stay competitive. One of the most promising approaches is neuromarketing - a relatively new sector that makes use of neuroscience to decode how customers respond emotionally to products and services. However, not every business has the expertise to confidently...
Key learnings from the blog: Understand the evolving nature of branding and why it is important today to go beyond conventional methods to build strong brands. Know how you can create meaningful consumer-brand connections using neuroscience & marketing. Uncover new opportunities to connect with customers and strengthen relationship. Discover how to gain invaluable insights on...
Summary: No matter how much time, energy, and money you spend on your business website you may still struggle in gaining the attention of consumers and making them interested in it. Sometimes you might feel overwhelmed and find yourself buried under the analytics data to find the underlying issue and yet would still not get...
The human brain is willing to pay more for a product as long as it does not feel bad about it. Not understanding the psychology behind numbers causes businesses to lose money without realizing it. While many sellers will guess that the best price for the buyers is the lowest possible, it turns out that...
A great product nowadays means little if you are rusty in using out-of-date marketing strategies. Are you aware that you are competing with 300 products per minute? Bad design will ruin your brand over time, and lousy packaging will make it instantly. In a strive for success, modern businesses put standard marketing strategies aside and...
If you like Writing, Science, Neuromarketing & Volunteering, then you are a great fit for us! We are looking for a person who is eager to find up-to-date scientific information related to Neuromarketing, Consumer Behavior, Nano Marketing, AI in Marketing, and enjoys blogging about science! Perfect English is a must, working with social media is...
We are so happy and proud to announce our recent study which we did for Podravka "VEGETA BIO" and "PASSATA BIO RAJČICA" brands, the leading brand in terms of volume sales in the category of dehydrated (dry) food additives, been published in the top tier Journal Frontiers in Sustainable Food System and is available online...