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BlogDoc.Dr. Hedda Martina08/10/201505/04/2021
Posted by Rashmi Dhake, MBA
01
UNLEASH UNCONSCIOUS CONSUMER BEHAVIOUR: BUILD STRONGER BRANDS WITH NEURO-BRANDING

Key learnings from the blog: Understand the evolving nature of branding and why it is important today to go beyond conventional methods to build strong brands. Know how you can create meaningful consumer-brand connections using neuroscience & marketing. Uncover new opportunities to connect with customers and strengthen relationship. Discover how to gain invaluable insights on...

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Posted by Rashmi Dhake, MBA
02
NEURO DESIGN: A RELIABLE SOLUTION TO BUILD A COMPELLING WEBSITE

Summary: No matter how much time, energy, and money you spend on your business website you may still struggle in gaining the attention of consumers and making them interested in it. Sometimes you might feel overwhelmed and find yourself buried under the analytics data to find the underlying issue and yet would still not get...

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Posted by Antonela Lukić
03
YOUR BRAIN HAS OWN HAPPY PRICE, AND WE KNOW WHICH ONE IT IS!

The human brain is willing to pay more for a product as long as it does not feel bad about it. Not understanding the psychology behind numbers causes businesses to lose money without realizing it. While many sellers will guess that the best price for the buyers is the lowest possible, it turns out that...

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Posted by Ivan Mesarek MPhil.
04
CAN YOU KILL YOUR BRAND? YOU CAN DO IT SOFTLY OR COMPLETELY!

A great product nowadays means little if you are rusty in using out-of-date marketing strategies. Are you aware that you are competing with 300 products per minute? Bad design will ruin your brand over time, and lousy packaging will make it instantly. In a strive for success, modern businesses put standard marketing strategies aside and...

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Posted by Institute for Neuromarketing
05
WE ARE LOOKING FOR A SCIENCE BLOGGER IN NEUROMARKETING!

If you like Writing, Science, Neuromarketing & Volunteering, then you are a great fit for us! We are looking for a person who is eager to find up-to-date scientific information related to Neuromarketing, Consumer Behavior, Nano Marketing, AI in Marketing, and enjoys blogging about science! Perfect English is a must, working with social media is...

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Posted by Institute for Neuromarketing
06
OUR RESEARCH ON BIO LABEL PACKAGING HAS BEEN PUBLISHED IN THE 2ND LARGEST JOURNAL IN THE WORLD!

We are so happy and proud to announce our recent study which we did for Podravka "VEGETA BIO" and "PASSATA BIO RAJČICA" brands, the leading brand in terms of volume sales in the category of dehydrated (dry) food additives, been published in the top tier Journal Frontiers in Sustainable Food System and is available online...

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Posted by Institute for Neuromarketing
07
Using Neuromarketing to Understand Motivation and Learning Performance in Online Learning
USING NEUROMARKETING TO UNDERSTAND MOTIVATION AND LEARNING PERFORMANCE IN ONLINE LEARNING

In recent years, higher education field has experienced increased growth of online teaching. The varied reasons for the expansion of online learning include increased accessibility, advances in communication technologies, increased demand for ‘flexible’ online or distant learning, and the need for institutions to remain competitive by offering students a variety of learning platforms ᶦ. In...

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Posted by Institute for Neuromarketing
08
TRACKING UNCONSCIOUS RESPONSE TO VISUAL STIMULI TO BETTER UNDERSTAND A PATTERN OF HUMAN BEHAVIOR ON A FACEBOOK PAGE

We are proud to announce our latest published article in top tier "Journal of Innovation and Knowledge", published by Elsevier with Q1 ranking (means the ranking among top 25% journals in the same area of research) in academia! For this research, we set up a joint collaboration with the prestigious University in the U.A.E. and...

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Posted by Institute for Neuromarketing
09
Partnership Oxford
ON-GOING PARTNERSHIP WITH OXFORD BUSINESS COLLEGE

The Institute for Neuromarketing based in Zagreb, Croatia, specializes in scientific and development research in the field of neuromarketing and consumer neuroscience has established a partnership with Oxford Business College, UK. The Oxford Business College said: „Our on-going partnership with Institute for Neuromarketing helps us to better understand the needs and wishes of customers (including...

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Posted by Institute for Neuromarketing
10
TESTING PRODUCT PACKAGING WITH THE USE OF NEUROMARKETING TO OPTIMIZE THE SALES

Consumers’ attitudes and behaviors are driven by a complex set of factors, many of which operate primarily in the subconscious mindi,ii,iii. With the emergence of neuroscience-based methodologies, professional marketers now have viable options for exploring consumers’ minds more deeply than is possible with traditional tools like surveys and focus groups. Lately, there has been an...

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