PUBLISHED RESEARCH

2025

  • Šola, H. M., Khawaja, S., & Qureshi, F. H. (2025). Neuroscientific analysis of logo design: Implications for luxury brand marketing. Behavioral Sciences, 15(4), 502, 1-45. https://www.mdpi.com/2076-328X/15/4/502
  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2025). Human-Centred Design Meets AI-driven Algorithms: Comparative Analysis of Political Campaign Branding in the Harris–Trump Presidential Campaigns. Informatics, 12(1), 30, 1-37. https://doi.org/10.3390/informatics12010030
  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2025). AI and Eye Tracking Reveal Design Elements’ Impact on E-magazine Reader Engagement. Education Sciences, 15(2), 203, 1-38. https://doi.org/10.3390/educsci15020203

2024

  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). AI-Powered Eye Tracking for Bias Detection in Online Course Reviews: A Udemy Case Study. Big Data and Cognitive Computing, 8(11), 144, 1–22. https://doi.org/10.3390/bdcc8110144
  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners. Education Sciences, 14(9), 933, 1–25. https://doi.org/10.3390/educsci14090933
  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. Behavioral Sciences, 14(8), 677, 1–28. https://doi.org/10.3390/bs14080677
  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2024). Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. Behavioral Sciences, Sec. Cognition, 14(2), 80, 1–27. https://doi.org/10.3390/bs14020080

2023

  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2023). Eye-tracking analysis: College website visual impact on emotional responses reflected on subconscious preferences. International Journal of Advanced Computer Science and Applications, 14(1), 1–11. https://doi.org/10.14569/IJACSA.2023.0140101

2022

  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2022). The Effect of Facebook Page Design on Emotion Change and Behavioral Engagement: Neuromarketing research in higher education. COJ Robotics & Artificial Intelligence, 2(4), 000541. https://thesai.org/Publications/ViewPaper?Volume=14&Issue=1&Code=IJACSA&SerialNo=1
  • Khawaja, S., Qureshi, F. H., Šola, H. M., et al. (2022). OBC Research Book. Volume 1 (pp. 89–113). Woodston: Book Printing UK Remus House. https://ijphe.co.uk/books/
  • Šola, H. M., Gajdoš Kljusurić, J., & Rončević, I. (2022). The impact of bio-label on the decision-making behavior. Frontiers in Sustainable Food Systems, 6, 1002521, 1–15. https://doi.org/10.3389/fsufs.2022.1002521
  • Šola, H. M., Mikac, M., & Rončević, I. (2022). Tracking unconscious responses to visual stimuli to better understand a pattern of human behavior on a Facebook page. Journal of Innovation & Knowledge, 7(1), 100166, 1–9. https://doi.org/10.1016/j.jik.2022.100166

2021

  • Šola, H. M., & Zia, T. (2021). Social media and students’ choice of higher education institution. European Journal of Management and Marketing Studies, 6(4), 1-29. https://doi.org/10.46827/ejmms.v6i4.1160
  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2021). Applied management post-COVID19: Implications for academic managers in private higher education, beyond crises. European Journal of Education Studies, 8(10), 1-21. https://doi.org/10.46827/ejes.v8i10.3953
  • Šola, H. M., Steidl, P., Mikac, M., Qureshi, F. H., & Khawaja, S. (2021). How neuroscience-based research methodologies can deliver new insights to marketers. International Journal of Social Science and Human Research, 4(10), 1-10. https://doi.org/10.47191/ijsshr/v4-i10-41
  • Šola, H. M., Qureshi, F. H., & Khawaja, S. (2021). Enhancing the motivation and learning performance in an online classroom with the use of neuromarketing. European Journal of Management and Marketing Studies, 7(1), 1–25. https://doi.org/10.46827/ejmms.v7i1.1169

2018–2017 | Books

  • Šola, H. M. (2018). Neuromarketing Armoury (Vol. 4). Neuromarketing Science and Business Association Publication Series. Amazon Kindle Direct Publishing. https://amzn.to/2ERbWj2

  • Šola, H. M. (2017). Neuromarketing Armoury (Vol. 4). Neuromarketing Science and Business Association Publication Series. CreateSpace Independent Publishing Platform. ISBN: 9781543261899. https://www.amazon.com/dp/1543261892

2016–2014