Blog objava

Everywhere you look, posters, ads, logos, messages scream for attention. A dollar spend on marketing is a dollar that competes for attention. Attention is one of the main battle fields...

Customers are creatures of habit. Once a habit forms, future behavior is automatic and unconscious, i.e., mentally “effortless.” But how does a product or brand become part of that behavior?...

Prvi dio godine obilježili su izbori za lokalnu i područnu samoupravu. Prvi krug je iza nas, a u nedjelju nas očekuje završna bitka za sve one koji nisu uspjeli uvjeriti...

This study took place in a supermarket in England, carried out by a team from the University of Leicester. The researchers organized French and German wines of similar categories and...

It´s well documented the role of the senses to perceive the reality around us. Therefore, today I would like to talk about the powerful sense of smell. Our brain has...

In a century where everything gets automated, where relationships run through social networks, where we all expect a reply to any question or message we send in a few seconds,...

Habits guide consumer behavior like powerful gyroscopes. What products customers use and where they obtain them, what media they consume, and what apps they activate to get jobs done are...

We’re proud to announce a new partnership between Oxford Business College and the Institute for Neuromarketing. Our organisations will work together to establish scientific and educational links, developing a strong...

What is priming? Well, it's a strategy used to influence people's behavior, one that has been studied in depth. The technical aspect is summarised as 'an implicit memory effect in...

If you want to be at the cutting edge of marketing, you need to make sure you tune in to Dr Hedda Martina Šola’s webinar on neuromarketing, ‘How Brands Use...