I was 18 years old when I experienced the excitement of participating in the first edition of Rock In Rio, one of the greatest Rock'n Roll festivals in the world,...
I was 18 years old when I experienced the excitement of participating in the first edition of Rock In Rio, one of the greatest Rock'n Roll festivals in the world,...
Everywhere you look, posters, ads, logos, messages scream for attention. A dollar spend on marketing is a dollar that competes for attention. Attention is one of the main battle fields...
Customers are creatures of habit. Once a habit forms, future behavior is automatic and unconscious, i.e., mentally “effortless.” But how does a product or brand become part of that behavior?...
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