About The Author

doc.dr.sc. Hedda Martina Šola

doc. dr.sc. Hedda Martina Šola is a winner of the prestigious Croatian Women of Influence 2019 award and is cited in the International Encyclopaedia - Hübners Who is Who in Croatia (2015) as one of the leading marketing experts in the Republic of Croatia. Her name is linked to several visual identities of Cities and Municipalities, as well as strategic marketing plans, brands and strategies. To this day, she has advised over 100 different companies and published over 30 scientific and professional papers, as well as a book on Neuromarketing that has been published in both Croatia and the USA (“Neuromarketing Armoury”). Today, she serves as the Director of the “Institute for Neuromarketing”. She is a docent at the marketing department of the Hercegovina University and advisor to the management board of the leading companies, towns and municipalities for strategic marketing and neuromarketing. Dr. Sola is a permanent court-appointed expert in the field of marketing and intellectual property at the County Court in Zagreb. She is a member of the Committee for the drafting of the Proposal for Innovation and Harmonization of the Courses of Study in the organizational unit of the Dr. Milenko Brkić Faculty of Social Sciences. Her name also appears on several visual identities of the towns and municipalities, as well as strategic marketing plans, brands and strategies. She is fluent in three foreign languages: English, Italian and Russian. More on: www.heddamartinasola.com