{"id":21596,"date":"2020-10-19T11:39:09","date_gmt":"2020-10-19T09:39:09","guid":{"rendered":"https:\/\/neuromarketinginstitut.com\/eng\/?p=21596"},"modified":"2024-02-22T10:00:31","modified_gmt":"2024-02-22T09:00:31","slug":"how-brands-use-your-brain-in-ads","status":"publish","type":"post","link":"https:\/\/neuromarketinginstitut.com\/eng\/how-brands-use-your-brain-in-ads\/","title":{"rendered":"HOW BRANDS USE YOUR BRAIN IN ADS?"},"content":{"rendered":"<section class=\"blog-tekst no-padding xs-no-padding\"><div class=\"wpb_column hcode-column-container  col-xs-mobile-fullwidth\" data-front-class=\"col-xs-mobile-fullwidth front-column-class\"><div class=\"vc-column-innner-wrapper\"><div class=\"blog-tekst justify\"><p style=\"text-align: justify;\"><span class=\"d2edcug0 hpfvmrgz qv66sw1b c1et5uql rrkovp55 a8c37x1j keod5gw0 nxhoafnm aigsh9s9 d3f4x2em fe6kdd0r mau55g9w c8b282yb iv3no6db jq4qci2q a3bd9o3v knj5qynh oo9gr5id\" dir=\"auto\">If you want to be at the cutting edge of marketing, you need to make sure you tune in to Dr Hedda Martina \u0160ola\u2019s webinar on neuromarketing, \u2018How Brands Use Your Brain in Ads\u2019.<\/span><\/p>\n<p style=\"text-align: justify;\">Neuromarketing uses neuroscientific analysis to create advertising based on how we respond biologically to marketing campaigns. Rather than asking consumers how they feel about a particular advert, neuromarketing reveals how consumers actually feel by measuring their biological responses.<\/p>\n<p style=\"text-align: left;\">For example, in traditional marketing, you might present an advert to a consumer and ask how it makes them feel. The consumer may tell the truth, or may give inaccurate feedback, leaving an element of doubt in how the advert actually works. In neuromarketing, you can find out how the consumer responds biologically, through scanning key vital signs like their heart rate, blood pressure, brain activity and other sensory and cognitive measures.<\/p>\n<p style=\"text-align: justify;\">Neuromarketing may sound like the future, but it\u2019s actually the present. Brands are already utilising neuromarketing to give them a clearer, more accurate picture of how their potential customers react to different styles of advertising and marketing.<\/p>\n<p style=\"text-align: justify;\">If you want to succeed in business, and want to create a top tier marketing campaigns, learning about neuromarketing is essential.<\/p>\n<p style=\"text-align: justify;\">Dr Hedda is one of the foremost experts on neuromarketing. She\u2019s Director of the Institute of Neuromarketing, and is also an Associate Professor at Oxford Business College. She\u2019ll bring years of experience and insight to her upcoming webinar, which takes place on Friday October 30th, at 6pm GMT.<\/p>\n<p style=\"text-align: left;\">To sign up for free, and learn more about neuromarketing from Dr Hedda, go to Oxford Business College\u2019s eventbrite page: <a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl py34i1dx gpro0wi8\" tabindex=\"0\" role=\"link\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fbuff.ly%2F3iK2KOy%3Ffbclid%3DIwAR1P0EGRUrLVSzDAssS3ynugYMdhsDOVUUuUk86gpd4-T5S2v03r68wCDqU&amp;h=AT3pwcdJFII2UJGfR2pY7z0yr6GShfZzx8bcRkdyNDW67p2BTkHsAl5KPKjbt20HkIjXZ4PdEoCVwGTU3SAy9-mm9WLkaqHpVham2frXmzzwZxqpVMsJgFzBoJBxcdzMmA&amp;__tn__=-UK*F\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/buff.ly\/3iK2KOy<\/a><\/p>\n<p style=\"text-align: justify;\">Traditional marketing is dead. Welcome to the world of neuromarketing.<\/p>\n<p style=\"text-align: justify;\">Join Zoom Meeting<br \/>\n<a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl py34i1dx gpro0wi8\" tabindex=\"0\" role=\"link\" href=\"https:\/\/buff.ly\/34bIWyh?fbclid=IwAR192ixBAs3iL-B3awHwqpyPO1pHb3XkZEqNNaz1rBtqUGHhaYfHRbb2ixA\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/buff.ly\/34bIWyh<\/a><\/p>\n<p style=\"text-align: justify;\">Meeting ID: 839 1142 4537<br \/>\nPasscode: 028626<\/p>\n<\/div>[vc_empty_space height=\"15px\"]<\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>If you want to be at the cutting edge of marketing, you need to make sure you tune in to Dr Hedda Martina \u0160ola\u2019s webinar on neuromarketing, \u2018How Brands Use Your Brain in Ads\u2019. Neuromarketing uses neuroscientific analysis to create advertising based on how we respond biologically to marketing campaigns. Rather than asking consumers how [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":21597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postcategory"],"_links":{"self":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/posts\/21596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/comments?post=21596"}],"version-history":[{"count":1,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/posts\/21596\/revisions"}],"predecessor-version":[{"id":22596,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/posts\/21596\/revisions\/22596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/media\/21597"}],"wp:attachment":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/media?parent=21596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/categories?post=21596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/tags?post=21596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}