{"id":19527,"date":"2019-08-30T00:00:58","date_gmt":"2019-08-29T22:00:58","guid":{"rendered":"https:\/\/neuromarketinginstitut.com\/eng\/?page_id=19527"},"modified":"2026-04-02T14:20:55","modified_gmt":"2026-04-02T12:20:55","slug":"expert-assessments-in-marketing-and-ip","status":"publish","type":"page","link":"https:\/\/neuromarketinginstitut.com\/eng\/expert-assessments-in-marketing-and-ip\/","title":{"rendered":"EXPERT WITNESS SERVICES IN MARKETING AND INTELLECTUAL PROPERTY"},"content":{"rendered":"
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EXPERT WITNESS SERVICES IN MARKETING AND INTELLECTUAL PROPERTY<\/h1>

The Institute for Neuromarketing and Intellectual Property provides expert findings, opinions, and valuations in matters that require an interdisciplinary understanding of marketing, markets, consumer behavior, brands, and intellectual property law. This is a field in which legal and business issues often cannot be properly assessed without a simultaneous understanding of market logic, the economic value of intangible assets, and the actual effects of specific business and communication decisions.<\/p>\n

Particular emphasis is placed on the financial and economic valuation of intellectual property rights<\/strong>, especially in matters where it is necessary to determine the market value of rights, the value of compensation, the basis for licensing, the economic consequences of infringement, or the financial effects of unauthorized use of intangible assets. An equally important segment of the Institute\u2019s work consists of out-of-court expert valuations<\/strong>, which in practice often serve as a key foundation for negotiations, licensing arrangements, business decisions, preventive legal protection, settlement preparation, and other situations in which the market and financial dimensions of a matter must be assessed in a timely and professional manner.<\/p>\n

Such valuations and expert opinions are relevant in judicial and out-of-court proceedings, arbitration, business transactions, licensing, corporate restructuring, damage assessment, and other situations in which a well-argued, methodologically grounded, and professionally structured opinion is required.<\/p>\n

By decision of the Ministry of Justice, Public Administration and Digital Transformation of the Republic of Croatia, the Institute for Neuromarketing and Intellectual Property has been appointed as a permanent court expert in the fields of marketing and intellectual property.<\/strong><\/p>\n<\/div>[vc_empty_space height=\"20px\"]<\/div><\/div><\/div><\/div><\/section>

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OUR SERVICES<\/h2>
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EXPERT WITNESS SERVICES IN MARKETING AND INTELLECTUAL PROPERTY<\/h3>\n

In the field of marketing, the Institute prepares expert findings, opinions, and valuations in matters where it is necessary to assess market conduct, the commercial effects of marketing activities, brand value, or the effects of communication on consumer perception and behavior.<\/p>\n

The scope of services includes:<\/p>\n