{"id":158,"date":"2015-08-10T11:12:26","date_gmt":"2015-08-10T09:12:26","guid":{"rendered":"http:\/\/wpdemos.themezaa.com\/h-code\/grid\/"},"modified":"2024-02-28T15:04:55","modified_gmt":"2024-02-28T14:04:55","slug":"neuroshelf-testing","status":"publish","type":"page","link":"https:\/\/neuromarketinginstitut.com\/eng\/neuroshelf-testing\/","title":{"rendered":"NEUROSHELF TESTING"},"content":{"rendered":"<section class=\"padding-two-tb\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container text-center hcode-column-1 vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"text-center hcode-column-1 col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><\/div><\/div><\/div><\/div><\/section><section class=\"hcode-row-1\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container vc_col-sm-6 col-xs-mobile-fullwidth\" data-front-class=\"col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><h1 class=\"section-title hcode-heading-1 black-text\">NEUROSHELF TESTING<\/h1><h4 class=\"section-title hcode-heading-2 headingnormal1 black-text\">Capture the attention of shoppers and make your products shine on retail shelves!<\/h4><div class=\"justify o-institutu margin-veci\"><p>At Institute for Neuromarketing and Intellectual Property, we offer world-class neuromarketing research services to help you understand your customers\u2019 needs and position your product in a way that maximizes visibility. Our neuromarketing testing can help you better understand how your product is perceived on store shelves and determine its best placement. We use both virtual and on-site techniques to ensure accurate results:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong>Virtual:<\/strong><\/span> We use virtual reality simulations to create realistic simulations of the supermarket shelf, enabling us to accurately capture potential customers' eye movements and brain responses as they view products on shelves.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>On-Site:<\/strong><\/span> We also provide on-site neuromarketing research using biometrics, including eye tracking and EEG technology. This allows us to understand accurately how potential customers view products in natural-life supermarkets.<\/li>\n<\/ul>\n<\/div>[vc_empty_space height=\"50px\"]<\/div><\/div><div class=\"wpb_column hcode-column-container vc_col-sm-6 col-xs-mobile-fullwidth\" data-front-class=\"col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\">[vc_single_image image=\"22232\" img_size=\"700x423\"]<\/div><\/div><\/div><\/div><\/section><section class=\"hcode-row-2\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><h2 class=\"section-title hcode-heading-3 headingnormal1 black-text\">By working with our team, you will benefit from the following:<\/h2><div class=\"justify o-institutu black-text1 margin-veci\"><ul>\n<li><strong>Increased Visibility<\/strong> - Through our neuromarketing research, we can help you increase visibility by ensuring that your product is placed in the best possible location on store shelves.<\/li>\n<li><strong>Reduced Costs<\/strong> - By understanding customer behaviour in advance, we can help you save money by reducing costs associated with relocating products or testing different placements in-store.<\/li>\n<li><strong>Advanced Insights<\/strong> - Our studies are conducted using advanced biometric and psychological data, providing unprecedented insight into consumer behaviour. This data can provide valuable insights into what drives purchase decisions and can be used to improve sales performance over time.<\/li>\n<li><strong>Actionable Recommendations<\/strong> - We don't just provide data; we turn it into actionable recommendations which can be implemented immediately to drive sales growth today as well as long-term success.<\/li>\n<li><strong>Increased Sales<\/strong> - By placing your product strategically within store shelves, our research will help increase sales performance through increased visibility and customer engagement.<\/li>\n<\/ul>\n<p>By working with Institute, you will have access to a wealth of consumer behaviour knowledge, enabling you to make tactical improvements that will increase sales performance for your products on supermarket shelves worldwide.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\" vc_custom_1674329079491 hcode-row-3\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><h3 class=\"section-title hcode-heading-4 black-text\">What You Will Get:<\/h3><div class=\"justify o-institutu justify-blog-objave margin-veci\"><ol>\n<li><span style=\"font-weight: bold;\">Deeper Insights into Your Target Audience:<\/span> Neuromarketing research at supermarkets offers businesses deeper insights into their target audience's behaviour, preferences, and motivations. This data can help companies create more effective marketing campaigns that are better tailored to their target audience.<\/li>\n<li><span style=\"font-weight: bold;\">More Accurate Consumer Decision-Making:<\/span> By understanding how people think and make decisions when shopping in a supermarket environment, businesses can better understand how their consumers are likely to act and react in similar situations. This can provide valuable insight into consumer decision-making when considering new products or services.<\/li>\n<li><span style=\"font-weight: bold;\">Increased Brand Awareness:<\/span> Neuromarketing research at supermarkets allows marketers to identify when customers become aware of a brand or product within the store environment. This knowledge is invaluable for businesses looking to increase their brand awareness and visibility among target audiences.<\/li>\n<li><span style=\"font-weight: bold;\">Improved Product Placement Strategies:<\/span> Knowing where shoppers look and move around in a supermarket can help businesses devise better product placement strategies to increase visibility and likelihood of purchasing by targeted consumers.<\/li>\n<li><span style=\"font-weight: bold;\">Enhanced Loyalty Programs:<\/span> Understanding consumers\u2019 buying habits and behaviours in supermarkets helps companies design more effective loyalty programs that are responsive to customer needs and wants, creating an incentive for the continued patronage of a particular brand or service provider.<\/li>\n<li><span style=\"font-weight: bold;\">Increased Sales With Optimal Promotions:<\/span> Neuromarketing research at supermarkets helps business owners identify promotional tactics that work best for their consumers as well as what triggers sales within different sections of the store environment such as end caps, displays, etc., allowing them to promote effectively within those areas while also increasing sales overall with optimal promotions targeted at vital demographic groups or certain times of day\/week\/month\/year (i..e \u201cHappy Hours\u201d).<\/li>\n<li><span style=\"font-weight: bold;\">Better Capitalizing On Impulse Buying:<\/span> People often make impulse buys while shopping in stores, but knowing exactly which products are catching their eye can only be more accessible with accurate neuromarketing data from on-site studies conducted in supermarkets. Businesses can use this data to capitalise on these impulse buys by strategically positioning products alongside items that target audience members may be inclined to purchase anyway due to familiarity or convenience factors (e.g. placing candy near checkout lanes).<\/li>\n<\/ol>\n<\/div>[vc_empty_space height=\"50px\"]<\/div><\/div><\/div><\/div><\/section><section class=\"hcode-row-4\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container text-center vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"text-center col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><h2 class=\"section-title hcode-heading-5 black-text hcode-font-setting-69e4a6caab8c1\">NEUROSHELF PLACEMENT!<\/h2><\/div><\/div><\/div><\/div><\/section><section class=\" vc_custom_1567631598911 hcode-row-5\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container text-center vc_col-sm-4 col-xs-mobile-fullwidth\" data-front-class=\"text-center col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\">[vc_single_image image=\"22244\" img_size=\"full\" alignment=\"center\"]<\/div><\/div><div class=\"wpb_column hcode-column-container ikona-ux text-center vc_col-sm-4 col-xs-mobile-fullwidth\" data-front-class=\"ikona-ux text-center col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\">[vc_empty_space height=\"240px\"][vc_empty_space height=\"200px\"]<\/div><\/div><div class=\"wpb_column hcode-column-container text-center hcode-column-2 vc_col-sm-4 col-xs-mobile-fullwidth\" data-front-class=\"text-center hcode-column-2 col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\">[vc_single_image image=\"22245\" img_size=\"full\" alignment=\"center\"]<\/div><\/div><\/div><\/div><\/section><section  id=\"service\" class=\"bg-image-srcset parallax-fix parallax9\" style=\"background-image: url(https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-background.jpg);\" data-bg-srcset=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-background.jpg 1200w, https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-background-300x200.jpg 300w, https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-background-1024x683.jpg 1024w, https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-background-768x512.jpg 768w, https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-background-81x54.jpg 81w\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container text-center  vc_col-md-12 col-xs-mobile-fullwidth\" data-front-class=\"text-center col-xs-mobile-fullwidth front-column-class\"><div class=\"vc-column-innner-wrapper\"><h2 class=\"section-title \" style=\" color:#0a0a0a; \">OUR SERVICES<\/h2><\/div><\/div><div class=\"wpb_column hcode-column-container margin-bottom-80px sm-margin-ten-bottom vc_col-sm-6 vc_col-md-4 vc_col-xs-12 wow fadeInUp\" data-front-class=\"margin-bottom-80px sm-margin-ten-bottom\"><div class=\"vc-column-innner-wrapper\"><div class=\"background-none1\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"56\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-1-3.svg\" class=\"attachment-full size-full\" alt=\"NEUROBRANDING\" \/><p class=\"text-extra-large text-uppercase black-text font-weight-600 margin-ten margin-four-bottom xs-margin-top-four hcode-font-setting-69e4a6caabda1\"  style=\"color:#0a0a0a !important\">NEUROBRANDING<\/p><p>NeuroBranding provides scientifically backed data to help you create an effective branding strategy that will resonate with consumers and drive them to purchase your product<\/p>\n<p>Benefits<br \/>\nWe will find a strong emotional connection with your brand.<\/p>\n<\/div><\/div><\/div><div class=\"wpb_column hcode-column-container margin-bottom-80px sm-margin-ten-bottom vc_col-sm-6 vc_col-md-4 vc_col-xs-12 wow fadeInUp\" data-front-class=\"margin-bottom-80px sm-margin-ten-bottom\"><div class=\"vc-column-innner-wrapper\"><div class=\"background-none1\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"56\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-2-3.svg\" class=\"attachment-full size-full\" alt=\"NEUROADVERTISING\" \/><p class=\"text-extra-large text-uppercase black-text font-weight-600 margin-ten margin-four-bottom xs-margin-top-four hcode-font-setting-69e4a6caac810\"  style=\"color:#0a0a0a !important\">NEUROADVERTISING<\/p><p>Neuroadvertising is the future of marketing, allowing brands to tap into customers' psychological responses and craft ads that leave an emotional mark.<\/p>\n<p>Benefits<br \/>\nChange the way your customers think and feel about your brand.<\/p>\n<\/div><\/div><\/div><div class=\"wpb_column hcode-column-container margin-bottom-80px sm-margin-ten-bottom vc_col-sm-6 vc_col-md-4 vc_col-xs-12 wow fadeInUp\" data-front-class=\"margin-bottom-80px sm-margin-ten-bottom\"><div class=\"vc-column-innner-wrapper\"><div class=\"background-none1\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"56\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-3-3.svg\" class=\"attachment-full size-full\" alt=\"NEUROPRICE\" \/><p class=\"text-extra-large text-uppercase black-text font-weight-600 margin-ten margin-four-bottom xs-margin-top-four hcode-font-setting-69e4a6caad1e6\"  style=\"color:#0a0a0a !important\">NEUROPRICE<\/p><p>We can help you find the perfect price for your product that will increase revenue and satisfaction! Neuro-pricing is the cutting-edge science that can help you understand consumer behaviour and demand.<\/p>\n<p>Benefits<br \/>\nUnleash the power of neuro-pricing. We will find the price that makes your customers happy, and they subconsciously find it unappealing! <\/p>\n<\/div><\/div><\/div><div class=\"wpb_column hcode-column-container sm-margin-ten-bottom vc_col-sm-6 vc_col-md-4 vc_col-xs-12 wow fadeInUp\" data-front-class=\"sm-margin-ten-bottom\"><div class=\"vc-column-innner-wrapper\"><div class=\"background-none1\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"56\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-4-3.svg\" class=\"attachment-full size-full\" alt=\"NEURO WEBSITE &amp; SOCIAL MEDIA TESTING\" \/><p class=\"text-extra-large text-uppercase black-text font-weight-600 margin-ten margin-four-bottom xs-margin-top-four hcode-font-setting-69e4a6caad74a\"  style=\"color:#0a0a0a !important\">NEURO WEBSITE &amp; SOCIAL MEDIA TESTING<\/p><p>It can help you understand how to emotionally connect with your target audience and influence their behaviour. By measuring brain activity, we can show you what content resonates with users and help you create contagious content that will go viral.<\/p>\n<p>Benefits<br \/>\nInfluence people's behaviour and create content that will go viral.<\/p>\n<\/div><\/div><\/div><div class=\"wpb_column hcode-column-container xs-margin-ten-bottom vc_col-sm-6 vc_col-md-4 vc_col-xs-12 wow fadeInUp\" data-front-class=\"xs-margin-ten-bottom\"><div class=\"vc-column-innner-wrapper\"><div class=\"background-none1\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"56\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-5-3.svg\" class=\"attachment-full size-full\" alt=\"NEUROSHELF TESTING\" \/><p class=\"text-extra-large text-uppercase black-text font-weight-600 margin-ten margin-four-bottom xs-margin-top-four hcode-font-setting-69e4a6caadb99\"  style=\"color:#0a0a0a !important\">NEUROSHELF TESTING<\/p><p>Discover what catches your customer\u2019s attention and makes them buy your products!<\/p>\n<p>Benefits<br \/>\nGain scientifically backed insights into what catches your customer's attention.<br \/>\nFinally know what makes your customers buy your products.<\/p>\n<\/div><\/div><\/div><div class=\"wpb_column hcode-column-container vc_col-sm-6 vc_col-md-4 vc_col-xs-12 wow fadeInUp\"><div class=\"vc-column-innner-wrapper\"><div class=\"background-none1\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"56\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/01\/Neuromarketing-6-3.svg\" class=\"attachment-full size-full\" alt=\"EXPERT ASSESSMENTS IN MARKETING &amp; IP\" \/><p class=\"text-extra-large text-uppercase black-text font-weight-600 margin-ten margin-four-bottom xs-margin-top-four hcode-font-setting-69e4a6caadf94\"  style=\"color:#0a0a0a !important\">EXPERT ASSESSMENTS IN MARKETING &amp; IP<\/p><p>We are court-appointed experts ready to provide contentious and non-contentious proceedings to assess trademarks - from analysing alleged misinformation impacting consumer perception &amp; purchase decisions as well to evaluating product features and brands through choice modelling that gauges consumers' willingness to pay or buy based on contested features.<\/p>\n<p>Benefits<br \/>\nOur assessments will give you the winning edge.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"hcode-row-6\" style=\"background-color:#000000;\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container text-center hcode-column-3 vc_col-sm-3 vc_col-md-3 col-xs-mobile-fullwidth wow bounceIn\" data-front-class=\"text-center hcode-column-3 col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><div class=\"counter-section\"><span id=\"counter_1\" data-to=\"300\" class=\"counter-number hcode-font-setting-69e4a6caae3f3\" style =\"color: #0456da\">300<\/span><span class=\"counter-title white-text\">Articles<\/span><\/div><\/div><\/div><div class=\"wpb_column hcode-column-container text-center hcode-column-4 vc_col-sm-3 vc_col-md-3 col-xs-mobile-fullwidth wow bounceIn\" data-front-class=\"text-center hcode-column-4 col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><div class=\"counter-section\"><span id=\"counter_2\" data-to=\"15\" class=\"counter-number hcode-font-setting-69e4a6caae442\" style =\"color: #0456da\">15<\/span><span class=\"counter-title white-text\">Awards<\/span><\/div><\/div><\/div><div class=\"wpb_column hcode-column-container text-center hcode-column-5 vc_col-sm-3 vc_col-md-3 col-xs-mobile-fullwidth wow bounceIn\" data-front-class=\"text-center hcode-column-5 col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><div class=\"counter-section\"><span id=\"counter_3\" data-to=\"100\" class=\"counter-number hcode-font-setting-69e4a6caae47f\" style =\"color: #0456da\">100<\/span><span class=\"counter-title white-text\">Brands have trusted us<\/span><\/div><\/div><\/div><div class=\"wpb_column hcode-column-container text-center vc_col-sm-3 vc_col-md-3 col-xs-mobile-fullwidth wow bounceIn\" data-front-class=\"text-center col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><div class=\"counter-section\"><span id=\"counter_4\" data-to=\"10\" class=\"counter-number hcode-font-setting-69e4a6caae4b9\" style =\"color: #0456da\">10<\/span><span class=\"counter-title white-text\">Partners<\/span><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"padding-two-tb\"><div class=\"container\"><div class=\"row\"><div class=\"wpb_column hcode-column-container text-center vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"text-center col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><div class=\"hcode-text-1\"><p style=\"text-align: center;\"><ul class=\"social-icons-lists icons-background-none\">\n\n\t\t\t\n\t\t\t\t<li class=\"social-icons-list-item\">\n\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/neuromarketinginstitut\/\" target=\"_blank\"  class=\"social-icon\">\n\t\t\t\t\t\t<span class=\"socicon socicon-facebook\" style=\"padding: 10px; 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Our neuromarketing testing can help you better understand how your product is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-158","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":3,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages\/158\/revisions"}],"predecessor-version":[{"id":22634,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages\/158\/revisions\/22634"}],"wp:attachment":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/media?parent=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}