{"id":124,"date":"2015-08-10T11:12:26","date_gmt":"2015-08-10T09:12:26","guid":{"rendered":"http:\/\/wpdemos.themezaa.com\/h-code\/full-width\/"},"modified":"2026-04-02T14:23:22","modified_gmt":"2026-04-02T12:23:22","slug":"head-of-the-institute","status":"publish","type":"page","link":"https:\/\/neuromarketinginstitut.com\/eng\/head-of-the-institute\/","title":{"rendered":"Head of the Institute"},"content":{"rendered":"<section class=\"hcode-row-1\"><div class=\"wpb_column hcode-column-container text-center padding-two-tb vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"text-center padding-two-tb col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><h3 class=\"section-title hcode-heading-1 black-text\">HEAD OF THE INSTITUTE<\/h3><\/div><\/div><\/section><section class=\"hcode-row-2 xs-no-padding\"><div class=\"wpb_column hcode-column-container text-left vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"text-left col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><div class=\"o-institutu hcode-text-1\"><p><span style=\"color: #000000;\">The Head of the Institute represents and acts on behalf of the Institute, and is accountable to the Governing Council of the Institute.<\/span><\/p>\n<p><span style=\"color: #000000;\">The Head of the Institute performs the following tasks:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">organizes, directs and manages the activities of the Institute;<\/span><\/li>\n<li><span style=\"color: #000000;\">submits a proposal of the Articles of Incorporation and general acts of the Institute;<\/span><\/li>\n<li><span style=\"color: #000000;\">implements the general acts of the Institute and adopts the related decisions;<\/span><\/li>\n<li><span style=\"color: #000000;\">executes the decisions of the Governing Council, takes measures and issues the instructions for the adoption of the measures;<\/span><\/li>\n<li><span style=\"color: #000000;\">appoints and dismisses the employees with special powers;<\/span><\/li>\n<li><span style=\"color: #000000;\">decides on the hiring and dismissing of employees in accordance with the laws and regulations;<\/span><\/li>\n<li><span style=\"color: #000000;\">decides on the rights and obligations related to labor;<\/span><\/li>\n<li><span style=\"color: #000000;\">submits the report on the operation of the Institute to the Governing Council,<\/span><\/li>\n<li><span style=\"color: #000000;\">takes all the necessary measures to ensure the functioning of the Institute;<\/span><\/li>\n<li><span style=\"color: #000000;\">organizes the international cooperation of the Institute;<\/span><\/li>\n<li><span style=\"color: #000000;\">attends the meetings of the Governing Council;<\/span><\/li>\n<li><span style=\"color: #000000;\">performs other tasks determined by law, the Instruments of Incorporation, the Articles of Association and other general acts of the Institute.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">At the meeting held on August 20, 2019, the Governing Council of the Institute for Neuromarketing and Intellectual Property in Zagreb adopted a decision appointing Dr.Hedda Martina Sola, PhD\u00a0 the Head of the Institute of the Institute for Neuromarketing and Intellectual Property, starting with August 20, 2019, for a term of four years.<\/span><\/p>\n<\/div><\/div><\/div><\/section><section class=\"hcode-row-3\"><div class=\"wpb_column hcode-column-container text-center vc_col-sm-12 col-xs-mobile-fullwidth\" data-front-class=\"text-center col-xs-mobile-fullwidth\"><div class=\"vc-column-innner-wrapper\"><h3 class=\"naslov-osoblje2\"><strong>Dr. Hedda Martina \u0160ola, PhD | HEAD OF THE INSTITUTE<br \/>\n<\/strong><\/h3>\n<div class=\"justify-blog-objave\"><p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19595 alignleft\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2024\/02\/Hedda-Martina-Sola-web2.jpg\" alt=\"Dr. Hedda Martina \u0160ola\" width=\"439\" height=\"677\" \/><\/span><\/p>\n<p style=\"font-weight: 400;\"><strong>Dr. Hedda Martina \u0160ola, PhD<\/strong>\u00a0is the Director of the Institute for Neuromarketing and Intellectual Property and an internationally recognized expert in neuromarketing, consumer neuroscience, strategic marketing, and the valuation of brands and intellectual property rights. Her professional profile has been shaped by more than thirty years of experience in strategic marketing and fifteen years of scientific research in neuromarketing and consumer neuroscience, resulting in exceptionally well-rounded expertise grounded in scientific rigor, a profound understanding of consumers and brands, and the ability to translate complex scientific knowledge into business practice.<\/p>\n<p style=\"font-weight: 400;\">She earned a PhD in economics with a specialization in neuromarketing and further advanced her expertise in strategic management, consumer neuroscience, and cognitive psychology at Harvard University, Copenhagen Business School, Oxford Business College, and Cleveland State University.<\/p>\n<p style=\"font-weight: 400;\">Over the past five years, she served as an Associate Professor in graduate and doctoral programs at Oxford Business College in Great Britain. During the same period, she also held the position of Research Coordinator at Oxford\u2019s scientific research center, the\u00a0<em>Centre for Applied Research and Entrepreneurship<\/em>.<\/p>\n<p style=\"font-weight: 400;\">She is a permanent court expert in marketing and in the financial and economic valuation of intellectual property rights and has held this appointment for more than eleven years. Her academic and professional bibliography includes more than forty scientific and professional papers published in domestic and international publications of high scientific standing (Q1\u2013Q3), while her work as a reviewer extends to international scientific publications of the highest quality (Q1\u2013Q2). She is the recipient of numerous domestic and international awards and recognitions for her professional and scientific work.<\/p>\n<p style=\"font-weight: 400;\">A regular speaker at international symposia, conferences, and professional forums in the fields of neuromarketing, marketing, and intellectual property law, she has advised more than 500 brands, as well as numerous political stakeholders, cities, municipalities, and companies, on strategic management, the protection and valuation of intellectual property rights, and strategic subconscious positioning. Fluent in English, she also uses Italian and Russian in professional communication.<\/p>\n<p>The Institute for Neuromarketing and Intellectual Property is the recipient of a number of prestigious international distinctions. Among the most prominent are the award <a href=\"https:\/\/www.acquisition-international.com\/winners\/institute-for-neuromarketing\/\" target=\"_blank\" rel=\"noopener\">\u201cBest Neurobranding &amp; Neuromarketing Research Institution in 2023,\u201d<\/a> conferred by\u00a0<i>Acquisition International<\/i>\u00a0as part of its\u00a0<i>Research &amp; Development Awards<\/i>\u00a0(Global Media, London, UK), the award <a href=\"https:\/\/www.eubusinessnews.com\/winners\/institute-for-neuromarketing\/\" target=\"_blank\" rel=\"noopener\">\u201cBest Neuromarketing &amp; Consumer Behaviour Research Institute \u2013 Croatia,\u201d<\/a> presented as part of the\u00a0<i>European Enterprise Awards 2022<\/i>\u00a0organized by\u00a0<i>EU Business News<\/i>\u00a0Magazine (UK), and the distinction <a href=\"https:\/\/online.fliphtml5.com\/qjbb\/sfaz\/#p=1\" target=\"_blank\" rel=\"noopener\">\u201cMost Innovative Organisation in Europe,\u201d<\/a> granted by\u00a0<i>Corporate LiveWire<\/i>\u00a0within the framework of its\u00a0<i>Innovation and Excellence Awards 2021<\/i>\u00a0(UK).<\/p>\n<\/div><p style=\"text-align: center;\"><a href=\"mailto:heddamartina.sola@neuromarketinginstitut.com\">heddamartina.sola@neuromarketinginstitut.com<\/a><\/p>\n<div class=\"ikone hcode-text-2\"><ul id=\"\" class=\"cnss-social-icon \" style=\"text-align:center; text-align:-webkit-center; align-self:center; margin: 0 auto;\">\t\t<li class=\"cn-fa-facebook cn-fa-icon \" style=\"display:inline-block;\"><a class=\"cnss-facebook\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/neuromarketinginstitut\/\" title=\"facebook\" style=\"width:34px;height:34px;padding:6px 0;margin:10px;color: #ffffff;border-radius: 10%;\"><i title=\"facebook\" style=\"font-size:22px;\" class=\"fa fa-facebook\"><\/i><\/a><\/li>\t\t<li class=\"cn-fa-instagram cn-fa-icon \" style=\"display:inline-block;\"><a class=\"cnss-instagram\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/institute_for_neuromarketing\/\" title=\"instagram\" style=\"width:34px;height:34px;padding:6px 0;margin:10px;color: #ffffff;border-radius: 10%;\"><i title=\"instagram\" style=\"font-size:22px;\" class=\"fab fa-instagram\"><\/i><\/a><\/li>\t\t<li class=\"cn-fa-linkedin cn-fa-icon \" style=\"display:inline-block;\"><a class=\"cnss-linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/institute-for-neuromarketing\/\" title=\"linkedin\" style=\"width:34px;height:34px;padding:6px 0;margin:10px;color: #ffffff;border-radius: 10%;\"><i title=\"linkedin\" style=\"font-size:22px;\" class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t\t<li class=\"cn-fa-youtube cn-fa-icon \" style=\"display:inline-block;\"><a class=\"cnss-youtube\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UCeskC7r4qvSXSxfr3_OElLA?view_as=subscriber\" title=\"youtube\" style=\"width:34px;height:34px;padding:6px 0;margin:10px;color: #ffffff;border-radius: 10%;\"><i title=\"youtube\" style=\"font-size:22px;\" class=\"fab fa-youtube\"><\/i><\/a><\/li>\t\t<li class=\"cn-fa-twitter cn-fa-icon \" style=\"display:inline-block;\"><a class=\"cnss-twitter\" target=\"_blank\" href=\"https:\/\/twitter.com\/neuro_institute\" title=\"twitter\" style=\"width:34px;height:34px;padding:6px 0;margin:10px;color: #ffffff;border-radius: 10%;\"><i title=\"twitter\" style=\"font-size:22px;\" class=\"fa fa-twitter\"><\/i><\/a><\/li>\t\t<li class=\"cn-fa-orcid\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/orcid.org\/0000-0003-1495-3606\" title=\"orcid\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neuromarketinginstitut.com\/eng\/wp-content\/uploads\/2023\/07\/1024px-ORCID_iD.png\" border=\"0\" width=\"22\" height=\"22\" alt=\"orcid\" title=\"orcid\" style=\"margin:10px;\" \/><\/a><\/li><\/ul>\r\n\t\r\n\t\n<\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>HEAD OF THE INSTITUTEThe Head of the Institute represents and acts on behalf of the Institute, and is accountable to the Governing Council of the Institute. The Head of the Institute performs the following tasks: organizes, directs and manages the activities of the Institute; submits a proposal of the Articles of Incorporation and general acts [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-124","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":23,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages\/124\/revisions"}],"predecessor-version":[{"id":22813,"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/pages\/124\/revisions\/22813"}],"wp:attachment":[{"href":"https:\/\/neuromarketinginstitut.com\/eng\/wp-json\/wp\/v2\/media?parent=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}