In marketing, the questionnaires have always represented a standard. However, how many times have you been angry (on the very day when an interviewer tried to ask you some questions for the purpose of participating in a survey) or you were in a hurry, so you provided wrong answers which merely represent a causal reaction of your current emotions, not your actual feelings? This is exactly why we successfully combine different marketing interview and focus group methods in addition to neuromarketing research, for the purpose of obtaining optimal results.
Neurobranding creates a synergy of all the five senses in customers. Owing to neurobranding, one can build a strong sense of empathy between your customers and your brand.
Do you know which of your ads has been the most noticed in terms of perception? We measure the following: TV, video, radio, print, and digital advertising performance.
By applying different neuromarketing methods, we can establish with precision if the companies “sell products at a price that makes them happy or that they subconsciously find unappealing”. (Griffiths, 2013).
We test product packaging, brands, graphic design.
NEUROMARKETING TO GO
We perform various neuromarketing measurements at the point of sale.
PERMANENT COURT EXPERT WITNESS
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.
PERMANENT COURT EXPERT WINTESS FOR MARKETING AND INTELLECTUAL PROPERTY CASES