What do we watch? How much time do we spend watching that? How do we respond to different stimuli? What is it that we find interesting? What is it that we don’t find interesting at all? We measure all kinds of advertising, images, videos, websites, and computer games in real time. By using the eye tracking methodology, we can collect a large amount of data on the attention, total perception, invisibility (parts of your ad that your customers cannot see.)
Yes, it’s possible to have parts of your advertising campaign that your customers will not perceive at all. We measure the following: the highest attention level, the highest visibility level, cognitive absorption of an entire visual stimulus or at a specific part of the stimulus (which is of interest to the client), parts that are poorly detected (such as the ones of a visual identity, a website, a billboard or a commercial), including the parts that the customer does not detect at all, fixations (that is, the locations of the campaign on which the customers maintain their visual gaze for the longest time period), and more. If you have produced unsuccessful advertising campaigns so far or you have failed to successfully position your brand, there are so many things we can do to help you!
PERMANENT COURT EXPERT WITNESS
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.