EEG

It has been scientifically proven that various processes in the brain affect our behavior. In order for us to be able to achieve a better understanding of your customers at the unconscious level, we use EEG to measure the attention, emotions and memory of your customers. We successfully combine EEG with various other methods (such as Eye Tracking, GSR-galvanic skin response, BPM- heart rate / Beats per Minute, Facial Coding, etc.) in order for us to obtain optimal results. One of the really interesting modalities for the use of EEG is the price setting. It has been scientifically proven that using EEG one can clearly determine if the set price “makes the brain of your customers happy” or “puts them off subconsciously”. Using EEG, we can also gain a perfect insight into your advertising campaign and anticipate the results of your advertising campaign and market positioning. In short, EEG can tell us which parts of the brain are the most active when the customer is exposed to your brand, ad, etc. With that it mind, you will position your brand very easily. This is what Apple did when they used EEG and fMRI to design iPhone6, which has become their best-selling product. There are numerous scientific papers on a high-quality application of EEG in marketing.  

 

EEG

OUR SERVICES

NEUROBRANDING

Neurobranding creates a synergy of all the five senses in customers. Owing to neurobranding, one can build a strong sense of empathy between your customers and your brand.

NEUROADVERTISING

Do you know which of your ads has been the most noticed in terms of perception? We measure the following: TV, video, radio, print, and digital advertising performance.

NEUROPRICE

By applying different neuromarketing methods, we can establish with precision if the companies “sell products at a price that makes them happy or that they subconsciously find unappealing”. (Griffiths, 2013).

NEURODESIGN

We test product packaging, brands, graphic design.

NEUROMARKETING TO GO

We perform various neuromarketing measurements at the point of sale.

PERMANENT COURT EXPERT WITNESS

Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.

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Neuromarketing
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Science
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Business implementation
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PERMANENT COURT EXPERT WINTESS FOR MARKETING AND INTELLECTUAL PROPERTY CASES
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