It has been scientifically proven that various processes in the brain affect our behavior. In order for us to be able to achieve a better understanding of your customers at the unconscious level, we use EEG to measure the attention, emotions and memory of your customers. We successfully combine EEG with various other methods (such as Eye Tracking, GSR-galvanic skin response, BPM- heart rate / Beats per Minute, Facial Coding, etc.) in order for us to obtain optimal results. One of the really interesting modalities for the use of EEG is the price setting. It has been scientifically proven that using EEG one can clearly determine if the set price “makes the brain of your customers happy” or “puts them off subconsciously”. Using EEG, we can also gain a perfect insight into your advertising campaign and anticipate the results of your advertising campaign and market positioning. In short, EEG can tell us which parts of the brain are the most active when the customer is exposed to your brand, ad, etc. With that it mind, you will position your brand very easily. This is what Apple did when they used EEG and fMRI to design iPhone6, which has become their best-selling product. There are numerous scientific papers on a high-quality application of EEG in marketing.
PERMANENT COURT EXPERT WITNESS
Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.