BIOMETRICS

Do you get hungry watching a McDonald’s commercial or get thirsty watching a Coca-Cola commercial? Are you sad, pensive or happy when you see a cute pet in a movie (depending on the connotation)? Don’t worry. Your skin will tell us everything. Our body has some 3 million sweat glands and the Galvanic Skin Response is a perfect neuromarketing research supplement. We perform measuring using the galvanic skin response and heart rate / beats per Minute in order to be able to most accurately identify the emotional appeals. Why is this important? When we get excited, our body responds by sweating at the subconscious level. Although we can use verbal strategies to hide our excitement to a specific degree, we use microsensors and various biometric methods to identify the excitement of your customers at the subconscious level. We always combine biometric methods with other methods in order to obtain optimal results. What are their most common applications? For example, if a person’s facial expression is not possible to “interpret”, we use the Total Physical Response method to easily get the required answers.

Biometrijske metode

OUR SERVICES

NEUROBRANDING

Neurobranding creates a synergy of all the five senses in customers. Owing to neurobranding, one can build a strong sense of empathy between your customers and your brand.

NEUROADVERTISING

Do you know which of your ads has been the most noticed in terms of perception? We measure the following: TV, video, radio, print, and digital advertising performance.

NEUROPRICE

By applying different neuromarketing methods, we can establish with precision if the companies “sell products at a price that makes them happy or that they subconsciously find unappealing”. (Griffiths, 2013).

NEURODESIGN

We test product packaging, brands, graphic design.

NEUROMARKETING TO GO

We perform various neuromarketing measurements at the point of sale.

PERMANENT COURT EXPERT WITNESS

Pursuant to the Decision of the Zagreb County Court, the Institute for Neuromarketing has been appointed as court experts in the area of marketing and intellectual property.

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Neuromarketing
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Science
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Business implementation
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PERMANENT COURT EXPERT WINTESS FOR MARKETING AND INTELLECTUAL PROPERTY CASES
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